Gothic Gin for Amuerte Gin - Unveiling the dark spirit
CONCEPT: this project (via Fiverr) explored the alluring world of gothic aesthetics for Amuerte Gin's "Gothic Gin" line.
The goal was to create a brand identity that balanced sophistication with a touch of the macabre.
BRANDING: using modern sans serif typography to balance with the ornate illustrations, a clean modern sans serif font brings a touch of simplicity and elegance to the branding.
The inverted cross in "Gothic" brings a subtle rebellion lurking within the "C" of "Gothic.", transformed into a brushed upside-down cross, it subtly hints at a darker side, referencing anti-Christian symbolism.
Esoteric symbol, a custom-designed esoteric symbol adds an extra layer of mystery and reinforce the gothic theme.
The goal was to create a brand identity that balanced sophistication with a touch of the macabre.
BRANDING: using modern sans serif typography to balance with the ornate illustrations, a clean modern sans serif font brings a touch of simplicity and elegance to the branding.
The inverted cross in "Gothic" brings a subtle rebellion lurking within the "C" of "Gothic.", transformed into a brushed upside-down cross, it subtly hints at a darker side, referencing anti-Christian symbolism.
Esoteric symbol, a custom-designed esoteric symbol adds an extra layer of mystery and reinforce the gothic theme.
Packaging for this new range of gin with dark & intense history - 500ml bottle - Those bottles are sealed with black wax to keep the evil far from pure spirits, will you dare to break it; and release the dark side hidden inside you?!
PACKAGING: with a black wax seal, I tried drawing inspiration from the gothic tradition, the bottle is sealed with black wax, this signifies not only a premium spirit but also a challenge, "Dare you break the seal and unleash the darkness within?"
Layered design, the powerful illustrations by Dan Hillier reign supreme on the packaging, with the impactful "Gothic Gin" branding and the esoteric symbol perched above them, creating a visually striking hierarchy.
Overall, the Gothic Gin branding and packaging offer a captivating experience, inviting consumers to explore the dark allure of this premium spirit.
Layered design, the powerful illustrations by Dan Hillier reign supreme on the packaging, with the impactful "Gothic Gin" branding and the esoteric symbol perched above them, creating a visually striking hierarchy.
Overall, the Gothic Gin branding and packaging offer a captivating experience, inviting consumers to explore the dark allure of this premium spirit.
Branding for this new range of gin with dark with intense history - 500ml bottle + individual dark packs
CONTEXT: this is a brand of gin that originated in Belgium, it's known for being made with coca leaves, along with other botanicals and fruits, they offer different editions, including a white edition, a green edition with curuba (a passion fruit banana hybrid), and a red edition flavored with pineapple berries.
According to the Amuerte website, the name is meant to be a reminder that life is precious and should be savored because death is inevitable.
According to the Amuerte website, the name is meant to be a reminder that life is precious and should be savored because death is inevitable.
Packaging for this new range of gin individual dark packs with intense history - free the hidden dark side of you
Dan Hillier illustrations
Concept packaging for this new range of gin with dark & intense history - 500ml bottle
Dan Hillier illustrations
Gothic Gin for Amuerte Gin - Unveiling the dark spirit
