Harvey Nichols x Marquis de Lavigny Grands Crus Classés Margaux & Sauvignon + Comtes de Lavigny Champagne Brut
CHALLENGE: Maison Lavigny approached me through Fiverr to create a Special Edition collection of their champagnes, "Comtes de Lavigny" and "Marquis de Lavigny" alongside their Grands Crus Classés Margaux and Sauvignon, for their prestigious collaboration with Harvey Nichols.
As well the the challenge was to elevate the "Comtes de Lavigny" and "Marquis de Lavigny" brandings to reflect its rich heritage and elegance.
PACKAGING: the packaging for this Special Edition collection seamlessly blends the established heritage of Maison Lavigny with the trendsetting style of Harvey Nichols:
- A powerful presence, the labels prominently feature "Comtes de Lavigny" for the champagne and "Marquis de Lavigny" for the Grands Crus Classés Margaux and Sauvignon, ensuring instant brand recognition.
- A touch of Harvey Nichols subtly woven into the design are the initials of Harvey Nichols, the interlocking "H" and "N" letters, these initials form a sophisticated pattern reminiscent of rolling vineyards, subtly branded with a touch of either glossy gold or silver to elevate the visual appeal.
- Material matters, the labels are printed on luxurious, matte soft-gray paper, creating a visually stunning contrast with the transparency of the bottles, this choice of material exudes elegance and complements the overall design.
- A cohesive ensemble, the bottles volumes design were meticulously chosen to flawlessly integrate with the labels, creating a harmonious visual ensemble, every element, from the typography to the packaging materials, works in perfect unison to tell the Lavigny story in a fresh and captivating manner.
DESIGN CONSIDERATIONS: through this rebranding and packaging design, I aimed to breathe new life into Maison Lavigny while preserving its rich heritage, the result is a collection that embodies timeless elegance and sophistication, perfectly suited for the discerning clientele of Harvey Nichols.
As well the the challenge was to elevate the "Comtes de Lavigny" and "Marquis de Lavigny" brandings to reflect its rich heritage and elegance.
PACKAGING: the packaging for this Special Edition collection seamlessly blends the established heritage of Maison Lavigny with the trendsetting style of Harvey Nichols:
- A powerful presence, the labels prominently feature "Comtes de Lavigny" for the champagne and "Marquis de Lavigny" for the Grands Crus Classés Margaux and Sauvignon, ensuring instant brand recognition.
- A touch of Harvey Nichols subtly woven into the design are the initials of Harvey Nichols, the interlocking "H" and "N" letters, these initials form a sophisticated pattern reminiscent of rolling vineyards, subtly branded with a touch of either glossy gold or silver to elevate the visual appeal.
- Material matters, the labels are printed on luxurious, matte soft-gray paper, creating a visually stunning contrast with the transparency of the bottles, this choice of material exudes elegance and complements the overall design.
- A cohesive ensemble, the bottles volumes design were meticulously chosen to flawlessly integrate with the labels, creating a harmonious visual ensemble, every element, from the typography to the packaging materials, works in perfect unison to tell the Lavigny story in a fresh and captivating manner.
DESIGN CONSIDERATIONS: through this rebranding and packaging design, I aimed to breathe new life into Maison Lavigny while preserving its rich heritage, the result is a collection that embodies timeless elegance and sophistication, perfectly suited for the discerning clientele of Harvey Nichols.
Branding Marquis de Lavigny
BRANDING: restoring grandeur with a touch of modernity and elegance.
The existing branding lacked distinction, failing to capture the Maison Lavigny's illustrious history.
The existing branding lacked distinction, failing to capture the Maison Lavigny's illustrious history.
Branding Marquis de Lavigny
To rectify this, I undertook a meticulous rebranding process, focusing on 2 points:
- The typography, a story told in form I meticulously selected the Catavalo typeface, a stylish font that perfectly embodies Lavigny's legacy with a touch of contemporary flair, this choice in typography breathes new life into the brand, conveying its rich heritage in a modern and sophisticated manner.
- Crowning glory, a heritage reasserted to further reinforce the brand's heritage, I designed a regal crown emblem that sits atop the "Comtes de Lavigny" and "Marquis de Lavigny" wordings, this elegant emblem evokes the Maison's long and illustrious history, adding a touch of grandeur to the brand identity.
- The typography, a story told in form I meticulously selected the Catavalo typeface, a stylish font that perfectly embodies Lavigny's legacy with a touch of contemporary flair, this choice in typography breathes new life into the brand, conveying its rich heritage in a modern and sophisticated manner.
- Crowning glory, a heritage reasserted to further reinforce the brand's heritage, I designed a regal crown emblem that sits atop the "Comtes de Lavigny" and "Marquis de Lavigny" wordings, this elegant emblem evokes the Maison's long and illustrious history, adding a touch of grandeur to the brand identity.
Branding Comtes de Lavigny
Branding Comtes de Lavigny
Harvey Nichols x Marquis de Lavigny - Wrapping paper
Harvey Nichols x Marquis de Lavigny Grands Crus Classés Margaux & Sauvignon + Comtes de Lavigny Champagne Brut
Harvey Nichols x Marquis de Lavigny Grands Crus Classés Margaux & Sauvignon + Comtes de Lavigny Champagne Brut
CONTEXT: from the esteemed cellars of Champagne and Bordeaux, Maison Lavigny crafts exceptional wines steeped in centuries of tradition.
Their champagnes, Comtes de Lavigny and Grands Crus Classés Margaux, and their Sauvignon Marquis de Lavigny, embody excellence and authenticity.
Cultivated with care, each vine whispers its story into the bottle, resulting in a symphony of elegance and finesse, these tasteful jewels reflect the meticulous art and unwavering passion that defines Maison Lavigny.
Their champagnes, Comtes de Lavigny and Grands Crus Classés Margaux, and their Sauvignon Marquis de Lavigny, embody excellence and authenticity.
Cultivated with care, each vine whispers its story into the bottle, resulting in a symphony of elegance and finesse, these tasteful jewels reflect the meticulous art and unwavering passion that defines Maison Lavigny.
