Hite - Max Oktoberfest's celebration brew in bold packaging, Special Hop 2016 - A flagship design for a premium brew
CHALLENGE: develop a limited-edition packaging design for Hite Max Oktoberfest that celebrates the spirit of the festival while maintaining brand identity and capture the spirit of Oktoberfest in a limited-edition design for Hite Max, a modernized beer brand, while paying homage to tradition.
PACKAGING: this packaging for Hite Max Oktoberfest draws inspiration from the bold colors of the German flag, black, red, and gold, creating a visually striking design, the iconic Max shield graphic remains, subtly modernized, to bridge the gap between tradition and Max's contemporary brand identity.
This design is a powerful celebration of German brewing heritage with a modern twist, it's sure to grab attention on shelves and resonate with beer enthusiasts looking for a premium Oktoberfest experience.
Key elements:
- Bold color scheme: The German flag's colors create a festive and eye-catching design.
- Modernized shield graphic: Maintains brand recognition while acknowledging tradition.
- Limited-edition feel: The design emphasizes the special nature of this seasonal brew.
This packaging is more than a container, it's an invitation to celebrate the spirit of Oktoberfest with Hite Max beer.
Key elements:
- Bold color scheme: The German flag's colors create a festive and eye-catching design.
- Modernized shield graphic: Maintains brand recognition while acknowledging tradition.
- Limited-edition feel: The design emphasizes the special nature of this seasonal brew.
This packaging is more than a container, it's an invitation to celebrate the spirit of Oktoberfest with Hite Max beer.
Hite - Packaging design for Max Oktoberfest, Special Hop 2016 - Selected version
CONTEXT: Hite Beer was founded in 1933 as Chosun Beer Corporation in Yeongdeung-eup, Siheung-gun, Gyeonggi-do, it was the first Korean beer export in 1962, it introduced Hite in 1993 and changed its name to Hite in 1998, and in 2002, it sold 10 billion bottles of Hite beer.
The two companies launched the Hite Jinro Group in 2005, in 2007, the company consolidated its export sector to form an overseas business headquarters and established a local corporation in China. In 2008, the holding company was designated Hite Holdings and the business company as Hite Brewery, and in 2011, it was launched as the current Hite Jinro Corporation.
Every year since 2010 Korean brewery Hite-Jinro releases special editions under its Max Beer brand.
Hite - Packaging design for Max Oktoberfest, Special Hop 2016 - Other versions presented to the client
