SOLUTIONS: the Mergycon 2022 graphic design embodies the concept of virtual content seamlessly merging with our physical world.
Key visual as a portal, the centerpiece is a captivating key visual, it symbolically depicts a gateway formed by the merging of geometric shapes, representing the blending of virtual and real experiences, this core image serves as the foundation for all conference materials.
The color palette of possibility is a dynamic blend of modern colors evokes a sense of technology and interconnectedness, accents of vibrant hues hint at the immersive and interactive nature of AR experiences.
Cohesive system across platforms, the design system prioritizes flexibility, seamlessly integrating across various online and offline content, this includes the Mergycon website, social media graphics, conference presentations, and captivating signage displayed throughout the Fairmont Ambassador Hotel.
BENEFITS: unified brand experience, the consistent visual language creates a professional and unified brand experience for attendees, fostering excitement from pre-conference buzz to the event itself.
Igniting investor & media interest, the design effectively sparks curiosity and engagement with the Mergy app, captivating the influential audience.
Mergycon 2022's graphic design, delivered under a tight deadline, successfully bridged the gap between physical and virtual realities.
It served as a compelling visual representation of Mergy's vision, a world where AR social media transforms how we interact with objects, share experiences, and connect with like-minded individuals globally.
+ possible applications from linear to 2D, then 3D key visual
Because from that day, MergeRity is opening a new era of using smartphones for everyone!
MERGYCON 2022 is a one-day IR conference with the goal of introducing for the first time
to the World MergeRity (Merge+Reality) and its mergy app.
Icons set inspired by the original key visual of MERGYCON 2022
MERGYCON 2022 conference at the Fairmont Ambassador Hotel (Seoul), 200 participants
Playzone for the participants to discover & try Mergy App + conference timeline
Nametags design + Digital poster of the conference inside the entrance hall of the Fairmont Ambassador Hotel (Seoul)
Front view on the technical desk
View from the technical desk inside the conference room
Front desk to welcome & register the 200 participants of the MERGYCON 2022 (Investors + VIPS + journalists)
Mergy crew MERGYCON 2022 outfit shirt
Digital invitation for the conference
Front desk to welcome & register the 200 participants of the MERGYCON 2022 (Investors + VIPS + journalists)
Arbeon (formerly MergeRity) - Pan Jong Kim (Chairman) speech
Arbeon (formerly MergeRity) - Bae Young Myung (CEO) speech
Arbeon (formerly MergeRity) - Bae Young Myung (CEO) speech + Set of Icons
Arbeon (formerly MergeRity) - Bae Young Myung (CEO) speech
Colors palette
The font in use
Arbeon (formerly MergeRity) - Mergycon 2022: a gateway to the AR-Powered Metaverse by merging worlds: AR content infused into reality.
Arbeon (formerly MergeRity) - Welcome to the new office
Introduce Arbeon (formerly MergeRity): AR social media app service
