CREAS F&C - Rebranding - B&W branding version on one line - Never be bored about what you will wear every day!
BRANDING: although Creas F&C was already a well-established name in the sportswear industry, the original logo did not fully capture the brand's forward-thinking identity.
Creas F&C consistently pushes the boundaries of innovation, regularly updating its collections to meet the evolving needs of modern golfers while positioning itself as a leader in the sportswear market, the company's dedication to blending style, functionality, and performance sets it apart as a trendsetter in an industry that is constantly changing.
The design brief called for an updated look, but I sought to go further by infusing the brand with a sense of modernity and sophistication.
I selected a more contemporary font and color palette to better align with Creas F&C's innovative spirit and future ambitions, the 'E' symbol in the new logo is a nod to the company's roots in golf apparel, while also representing the graceful, dynamic movements found across a range of sports.
This element reflects Creas F&C's intention to diversify beyond golf into broader sportswear markets, maintaining elegance and performance at its core.
Creas F&C consistently pushes the boundaries of innovation, regularly updating its collections to meet the evolving needs of modern golfers while positioning itself as a leader in the sportswear market, the company's dedication to blending style, functionality, and performance sets it apart as a trendsetter in an industry that is constantly changing.
The design brief called for an updated look, but I sought to go further by infusing the brand with a sense of modernity and sophistication.
I selected a more contemporary font and color palette to better align with Creas F&C's innovative spirit and future ambitions, the 'E' symbol in the new logo is a nod to the company's roots in golf apparel, while also representing the graceful, dynamic movements found across a range of sports.
This element reflects Creas F&C's intention to diversify beyond golf into broader sportswear markets, maintaining elegance and performance at its core.
CREAS F&C - Rebranding - Colored branding version on one line - Never be bored about what you will wear every day!
CREAS F&C - Rebranding - B&W branding version on one line
CREAS F&C - Rebranding - B&W branding version on 2 lines
Using stickers with the business cards to bring cutting-edge vibes and trendiness
Colored branding version on 2 lines
Grey branding version on one line on black background
CREAS F&C shopping bags
CREAS F&C - Rebranding - Colored branding version on one line
CREAS F&C - Rebranding - Colored branding version on 2 lines
CREAS F&C trendy stickers
CREAS F&C paper cups
CREAS F&C signage + additional emblems
CONTEXT: Creas F&C, founded in 1998 and headquartered in Seoul, is a prominent name in the golf apparel and accessories market, the company designs, produces, and markets a range of premium golf wear and golf balls through its distinguished brands, including Fantom, Ping, Master Bunny Edition, and St.Andrews.
Known for its trend-setting approach, Creas F&C continuously updates its sportswear collections to meet the evolving needs of modern golfers.
The company is dedicated to innovation, consistently seeking to introduce cutting-edge products that blend style, functionality, and performance, positioning itself as a leader in the ever-changing sportswear industry.
Known for its trend-setting approach, Creas F&C continuously updates its sportswear collections to meet the evolving needs of modern golfers.
The company is dedicated to innovation, consistently seeking to introduce cutting-edge products that blend style, functionality, and performance, positioning itself as a leader in the ever-changing sportswear industry.
CREAS F&C colors palette
