Avec - Women's beauté hair salon

Rebranding + Brand identity + Packaging - 2022

Avec Beauté Salon's new logotype for this women’s hair salon based in Jeongja-dong

BRANDING: Avec Beauté Hair Salon embarks on a transformative journey, unveiling a brand identity that is as sophisticated as it is inviting, the name itself, "Avec," meaning "with" in French, takes center stage in the logo.
The "E" gracefully embraces the "C," not only symbolizing togetherness but also morphing into a wisp of flowing hair, a subtle yet powerful representation of their artistry.
Elegant european flair, the typography is a modern masterpiece, exuding elegance and impact while capturing a distinctly European vibe, it's a visual language that perfectly complements Avec's commitment to providing a luxurious and personalized experience.
This rebranding is more than just a makeover; it's an invitation to a world of refined beauty, personalized care, and effortless European elegance, with Avec Beauté Salon, you're not just getting a haircut; you're embracing a whole new you.

Avec Beauté Salon rebranding - "Avec" means "with" in French, that's why the E letter embraces the C letter to express the meaning of 'with", but it also symbolizes hair.

CONTEXT: nestled amongst the European-inspired streets of Jeongja-dong, with its cafes spilling onto sunny terraces and florists overflowing with vibrant blooms, you'll find Avec Beauté Salon, a hair salon dedicated to celebrating the beauty of women.
Imagine yourself wandering down the tree-lined avenues, the gentle murmur of conversation and the clink of cafe spoons creating a delightful melody.
A captivating display in Avec's window catches your eye, perhaps a cascade of perfectly styled hair radiating effortless elegance, or a hint of color that whispers of the artistry within.
Step inside and be enveloped by Avec's warm embrace, picture the delicate fragrance of hair care products mingling with the inviting aroma of a nearby cafe, creating a unique sensory experience.
Just as Jeongja-dong offers a charming escape to Europe, Avec Beauté Salon promises a sanctuary where you can relax, unwind, and emerge feeling like your most radiant self.

Renewal 2022 design packaging for shampoo & conditioner

PACKAGING: embrace Your Inner Parisian, for the first time, Avec Beauté Salon proudly presents its own line of hair care products, beautifully packaged to extend the salon experience beyond your visit, imagine leaving with sleek, opaque bottles in a soft ivory hue, adorned with the debossed Avec logo.
The shampoo and conditioner pair will whisper of refinement, while the oil treatment's bottle, with its transparent top revealing the precious elixir within, exudes a touch of playful intrigue.

Avec Beauté Salon - Renewal 2022 design packaging for shampoo

Avec Beauté Salon - Renewal 2022 design packaging for oil treatment scalp

Avec Beauté Salon - Emblem variations + Avec premium bag, business cards & envelop back side

BRAND IDENTITY WITH STYLE: the Avec Beauté Salon experience seamlessly integrates into your daily routine, picture sleek business cards and envelopes, playful stickers for a touch of personality, and premium bags, both chic and eco-conscious, to carry your purchases in style.
The dedication extends to the very staff, with stylish tee-shirts and hats emblazoned with the Avec logo, solidifying their identity as purveyors of Parisian-inspired hair artistry.

Avec Beauté Salon - Photographic styling and graphic layout development for brand communication

Avec Beauté Salon's new logotype for this women’s hair salon based in Jeongja-dong

Avec Beauté Salon's hairdressers tee-shirts

Avec Beauté Salon's stickers

Avec Beauté Salon - Photographic styling and graphic layout development for brand communication

Avec Beauté Salon - Illustration variations (inspired by the logo) + Avec eco bag

A SYMPHONY STYLE: the Avec Beauté Salon brand extends far beyond packaging, envisioning a world of signature emblems and illustrations inspired by the logo's graceful curves.
Imagine these elements transforming into silhouettes of women's faces, a celebration of both the clientele and the talented stylists who bring their visions to life.

Avec Beauté Salon – Hat accessory design

Avec Beauté Salon - Photographic styling and graphic layout development for brand communication

You may also like