Packaging - Individual bottles of cold brew coffee concentrate - H1, One shot - Original premium
PACKAGING: for the Handium H1, One Shot packaging, the design exemplifies a bold step into ultra-minimalism and premium aesthetics, tailored for coffee enthusiasts seeking both convenience and sophistication.
The CEO of Handium envisioned a packaging that embodied the brand's core values handcrafted excellence and a focus on transparency.
As Senior Art Director, I executed this vision by using a sleek, straightforward font paired with a minimalist symbol that encapsulates Handium’s artisanal approach.
The H1, One Shot range is composed of individual 10ml bottles of cold brew coffee concentrate, perfectly portioned for creating a single Americano, iced latte, or double espresso.
The branding centers on the concept of a single drop of coffee, magnified to highlight the essence of Handium’s craft and the potency of the cold brew concentrate.
This drop is the visual focal point, representing the purity and the individuality way of using the cold brew coffee concentrate, while the transparent bottles emphasize the brand's commitment to openness and honesty.
Each bottle in the range, four original premium flavors (Yirgacheffe, Kenya, Decaf Blend, Guatemala) and two ultra-premium flavors (Signature and Espresso) features a brilliant hot foil printing process for the coffee drop, with distinct colors for each flavor.
The contrast between the vibrant, colored drops and the dark backdrop of the bottle creates a striking, attention-grabbing design.
The CEO of Handium envisioned a packaging that embodied the brand's core values handcrafted excellence and a focus on transparency.
As Senior Art Director, I executed this vision by using a sleek, straightforward font paired with a minimalist symbol that encapsulates Handium’s artisanal approach.
The H1, One Shot range is composed of individual 10ml bottles of cold brew coffee concentrate, perfectly portioned for creating a single Americano, iced latte, or double espresso.
The branding centers on the concept of a single drop of coffee, magnified to highlight the essence of Handium’s craft and the potency of the cold brew concentrate.
This drop is the visual focal point, representing the purity and the individuality way of using the cold brew coffee concentrate, while the transparent bottles emphasize the brand's commitment to openness and honesty.
Each bottle in the range, four original premium flavors (Yirgacheffe, Kenya, Decaf Blend, Guatemala) and two ultra-premium flavors (Signature and Espresso) features a brilliant hot foil printing process for the coffee drop, with distinct colors for each flavor.
The contrast between the vibrant, colored drops and the dark backdrop of the bottle creates a striking, attention-grabbing design.
Packaging - Individual bottles of cold brew coffee concentrate - H1, One shot - Original premium & Ultra premium
Handium Coffee Roasters - Brand identity for those individual bottles of cold brew coffee concentrate
BRAND IDENTITY: in addition, I developed a minimalist brand identity for supporting materials, including business cards, envelopes, posters, paper cups, and coasters.
The visual identity uses a custom symbol that combines the drop with the H1 branding, extending the premium feel of the packaging across all touchpoints.
This cohesive visual system ensures that the bold simplicity and handcrafted essence of Handium are conveyed consistently, from the product packaging to the customer’s in-store experience.
The visual identity uses a custom symbol that combines the drop with the H1 branding, extending the premium feel of the packaging across all touchpoints.
This cohesive visual system ensures that the bold simplicity and handcrafted essence of Handium are conveyed consistently, from the product packaging to the customer’s in-store experience.
Handium Coffee Roasters - Graphic design
Packaging - Individual bottles of cold brew coffee concentrate - H1, One shot - Ultra premium
Handium Coffee Roasters - Brand identity for those individual bottles of cold brew coffee concentrate
CONTEXT: Handium stands for "handmade for your premium" (combining 'Hand' from 'Handmade' and 'ium' from 'premium').
This reflects the brand's philosophy of blending artisanal craftsmanship with an unwavering commitment to quality.
At the heart of Handium's mission is the belief that integrating premium experiences into daily life allows individuals to nurture themselves, igniting a passion for continuous self-improvement and discovery.
Every cup of Handium coffee is crafted with meticulous care, seamlessly combining modern brewing techniques with traditional handmade craftsmanship.
From the moment you begin brewing to the final sip, Handium ensures a premium, tailored experience that caters to diverse tastes.
Handium's mission is built on three core principles:
- Craftsmanship, coffee is treated with utmost sincerity, reflecting the brand's dedication to time-honored craftsmanship.
- Purity, using only natural ingredients without additives, Handium delivers the purest and most authentic flavors.
- Possibility, Handium embraces endless possibilities, empowering customers to explore the potential of beverages through personalized experiences.
In every cup, Handium seeks to create a unique and exceptional journey.
This reflects the brand's philosophy of blending artisanal craftsmanship with an unwavering commitment to quality.
At the heart of Handium's mission is the belief that integrating premium experiences into daily life allows individuals to nurture themselves, igniting a passion for continuous self-improvement and discovery.
Every cup of Handium coffee is crafted with meticulous care, seamlessly combining modern brewing techniques with traditional handmade craftsmanship.
From the moment you begin brewing to the final sip, Handium ensures a premium, tailored experience that caters to diverse tastes.
Handium's mission is built on three core principles:
- Craftsmanship, coffee is treated with utmost sincerity, reflecting the brand's dedication to time-honored craftsmanship.
- Purity, using only natural ingredients without additives, Handium delivers the purest and most authentic flavors.
- Possibility, Handium embraces endless possibilities, empowering customers to explore the potential of beverages through personalized experiences.
In every cup, Handium seeks to create a unique and exceptional journey.
Handium Coffee Roasters - Brand identity for those individual bottles of cold brew coffee concentrate
Handium Coffee Roasters - Graphic design
Handium Coffee Roasters - Graphic design
