The Round (더라운드) main logotype & brand identity for this Korean-Chinese premium fusion restaurant
BRANDING: The Round is a contemporary Chinese restaurant located in Gangnam-Gu, celebrated for its seamless fusion of Chinese and Korean culinary traditions.
As Senior Art Director, I crafted a sophisticated brand identity that mirrors the restaurant’s refined dining experience.
In response to the owner's preference for a Western typeface, I introduced a traditional Chinese ink-inspired round symbol, creating a harmonious blend of modernity and cultural heritage.
This central symbol serves as a dynamic design element, versatile across both offline and online platforms with its varied ink iterations.
To further enhance the brand, I incorporated Chinese-inspired illustrations that evoke the rich flavors and textures of the cuisine, adding depth and character to the overall visual identity.
As Senior Art Director, I crafted a sophisticated brand identity that mirrors the restaurant’s refined dining experience.
In response to the owner's preference for a Western typeface, I introduced a traditional Chinese ink-inspired round symbol, creating a harmonious blend of modernity and cultural heritage.
This central symbol serves as a dynamic design element, versatile across both offline and online platforms with its varied ink iterations.
To further enhance the brand, I incorporated Chinese-inspired illustrations that evoke the rich flavors and textures of the cuisine, adding depth and character to the overall visual identity.
The Round (더라운드) - Business cards and coasters for this Korean Chinese premium fusion restaurant
The Round (더라운드) sub logotype & brand identity for this Korean Chinese premium fusion restaurant + additional signature logos
CONTEXT: The Round is a trendy dining destination in Gangnam-Gu, offering a refined take on modern Chinese cuisine with a Korean twist.
Owned by renowned restaurateur Mr. Kim Jeong-suk, known for Cheongdam’s Yining and JS Garden,
The Round has quickly gained popularity since its recent opening, as evidenced by its consistently filled seats.
The restaurant's expertly crafted menu blends the rich flavors of Chinese and Korean cuisine, with its signature Peking duck being a standout.
Dishes like shark fin stew and jajangmyeon are also elevated beyond expectations, showcasing a gourmet approach to traditional favorites.
The lunch and dinner courses offer excellent value, featuring a selection of main dishes and an array of seven or more side dishes.
Set within a stylish and modern interior, The Round offers an inviting atmosphere for various occasions whether meeting with friends, enjoying family gatherings, or conducting business meetings.
The open kitchen and high ceilings create a spacious, comfortable environment, with large communal tables for group dining.
For those seeking more privacy, the restaurant provides intimate rooms bathed in natural light, while seating at the bar offers a closer view of the culinary action.
With its fusion of culinary excellence and thoughtful design, The Round delivers a sophisticated dining experience that will leave a lasting impression.
Owned by renowned restaurateur Mr. Kim Jeong-suk, known for Cheongdam’s Yining and JS Garden,
The Round has quickly gained popularity since its recent opening, as evidenced by its consistently filled seats.
The restaurant's expertly crafted menu blends the rich flavors of Chinese and Korean cuisine, with its signature Peking duck being a standout.
Dishes like shark fin stew and jajangmyeon are also elevated beyond expectations, showcasing a gourmet approach to traditional favorites.
The lunch and dinner courses offer excellent value, featuring a selection of main dishes and an array of seven or more side dishes.
Set within a stylish and modern interior, The Round offers an inviting atmosphere for various occasions whether meeting with friends, enjoying family gatherings, or conducting business meetings.
The open kitchen and high ceilings create a spacious, comfortable environment, with large communal tables for group dining.
For those seeking more privacy, the restaurant provides intimate rooms bathed in natural light, while seating at the bar offers a closer view of the culinary action.
With its fusion of culinary excellence and thoughtful design, The Round delivers a sophisticated dining experience that will leave a lasting impression.
The Round (더라운드) - Posters for this Korean Chinese premium fusion restaurant
The Round (더라운드) - Outside and inside photos of this Korean Chinese premium fusion restaurant
The Round (더라운드) - Additional graphics for this Korean Chinese premium fusion restaurant
