KABS - Modern Voice for Kaywon High School of Arts
PROJECT OVERVIEW: this project involved a complete rebranding of the Kaywon High School of Arts (KHSA) Intern Broadcasting System (KABS).
My objective was to create a modern and impactful visual identity that aligns with KHSA's artistic spirit while ensuring clear and effortless communication for KABS broadcasts.
MODERN APPROACH: the new KABS branding emphasizes the essence of the broadcasting message.
I achieved this through a pure and straightforward design aesthetic with a minimalist approach that avoids visual clutter, allowing the broadcast symbol to take center stage.
FLEXIBILITY AND ADAPTABILITY: a key element of the rebranding was ensuring the design could be easily applied across various platforms, the clean font and simple elements ensure seamless integration, whether on digital displays, social media, or printed materials.
OVERALL IMPACT: the KABS rebranding and emblem redesign project aimed to create a more unified and impactful visual experience for the Kaywon High School of Arts community, this new look reflects KHSA's commitment to artistic expression and clear communication for the KABS broadcasts.
My objective was to create a modern and impactful visual identity that aligns with KHSA's artistic spirit while ensuring clear and effortless communication for KABS broadcasts.
MODERN APPROACH: the new KABS branding emphasizes the essence of the broadcasting message.
I achieved this through a pure and straightforward design aesthetic with a minimalist approach that avoids visual clutter, allowing the broadcast symbol to take center stage.
FLEXIBILITY AND ADAPTABILITY: a key element of the rebranding was ensuring the design could be easily applied across various platforms, the clean font and simple elements ensure seamless integration, whether on digital displays, social media, or printed materials.
OVERALL IMPACT: the KABS rebranding and emblem redesign project aimed to create a more unified and impactful visual experience for the Kaywon High School of Arts community, this new look reflects KHSA's commitment to artistic expression and clear communication for the KABS broadcasts.
계원 예술고등 학교 방송반 - The letter A is positioned horizontally to symbolize the way to deliver broadcasting information through school speakers with additionally a strong broadcasting equalizer technology graphic using dots as a reference for the school uniform
계원 예술고등 학교 방송반 color palette
KABS is an intern broadcasting system inside Kaywon High School of Arts (계원예술고등학교)
계원예술고등학교 - Kaywon High School of Arts' emblem
EMBLEM REDESIGN: in addition to the KABS branding, I also redesigned the KHSA emblem, this redesign focused on maintaining the essence of the original emblem while injecting a touch of modernity for better visual cohesion within the school's overall brand identity.
계원예술고등학교 - Additional Kaywon High School of Arts' emblems
계원 예술고등 학교 방송반 - Variation of KABS branding
Kaywon high school of Art Broadcasting System Instagram posts examples
CONTEXT: as a leading tourism company, Paradise Group has actively pursued the business of integrated resorts, hotels, games, travel, and leisure.
Since its establishment in 1972, we have implemented the values of “service, consideration, and human-centered management with a focus on sharing” and have grown into a company that inspires creativity.
Our goal is to make people’s lives richer and happier by providing opportunities to enjoy quality leisure time.
Paradise Group established an educational foundation, Kaywon Academy, in 1979 to discover talents and help them develop their knowledge and skills in culture and art.
The Foundation operates Kaywon Middle School of Arts, Kaywon High School of Arts, and Kaywon University of Arts & Design under a long-term strategy to develop talents in culture and art.
Under the founding philosophy of "Globalization of Korean culture and art through the development of talents", we are committed to discovering artistic talents at an early stage and providing systematic education to foster talents.
Our students have strong theoretical knowledge and practical skills and demonstrate their talents in various fields of art and culture.
Kaywon High School of Arts is committed to creating an inspirational learning environment to help students develop their artistic talents and global competence.
Founded in 1980, Kaywon High School of Arts is an art school specializing in fine art, music, dance, play & film.
Our goal is to foster artistic talents who will contribute to the development of Korean culture as well as social culture in the world through creativity and humility based on Christian beliefs.
Since its foundation, Kaywon High School of Arts has led the education of arts and the development of talents with the aim of globalization of Korean culture.
With state-of-the-art facilities built over 17,000㎡ land area and more than 450 professors, we help our students reach their full potential and develop creativity through advanced educational programs.
As a result, many of our graduates demonstrate their talents and raise our reputation in various fields.
Going forward, we will continue to provide high-quality education from students’ perspectives and develop global talents in the field.
Since its establishment in 1972, we have implemented the values of “service, consideration, and human-centered management with a focus on sharing” and have grown into a company that inspires creativity.
Our goal is to make people’s lives richer and happier by providing opportunities to enjoy quality leisure time.
Paradise Group established an educational foundation, Kaywon Academy, in 1979 to discover talents and help them develop their knowledge and skills in culture and art.
The Foundation operates Kaywon Middle School of Arts, Kaywon High School of Arts, and Kaywon University of Arts & Design under a long-term strategy to develop talents in culture and art.
Under the founding philosophy of "Globalization of Korean culture and art through the development of talents", we are committed to discovering artistic talents at an early stage and providing systematic education to foster talents.
Our students have strong theoretical knowledge and practical skills and demonstrate their talents in various fields of art and culture.
Kaywon High School of Arts is committed to creating an inspirational learning environment to help students develop their artistic talents and global competence.
Founded in 1980, Kaywon High School of Arts is an art school specializing in fine art, music, dance, play & film.
Our goal is to foster artistic talents who will contribute to the development of Korean culture as well as social culture in the world through creativity and humility based on Christian beliefs.
Since its foundation, Kaywon High School of Arts has led the education of arts and the development of talents with the aim of globalization of Korean culture.
With state-of-the-art facilities built over 17,000㎡ land area and more than 450 professors, we help our students reach their full potential and develop creativity through advanced educational programs.
As a result, many of our graduates demonstrate their talents and raise our reputation in various fields.
Going forward, we will continue to provide high-quality education from students’ perspectives and develop global talents in the field.
계원 예술고등 학교 방송반 - KABS additional graphics
Paradise Group / Kaywon High School of Arts
KABS is an intern broadcasting system inside Kaywon High School of Arts (계원예술고등학교)
CONTEXT: proud Kaywon Award recognizes major achievements of graduates of the Kaywon High School of Arts in the fields of art and culture.
Established to encourage alumni to help build the reputation of Kaywon School and Paradise Group, the award has been a great source of motivation and pride for both students and graduates.
Actor Hwang Jeong-Min received the first award in 2017.
Established to encourage alumni to help build the reputation of Kaywon School and Paradise Group, the award has been a great source of motivation and pride for both students and graduates.
Actor Hwang Jeong-Min received the first award in 2017.
