Handium Coffee Roasters - Rebranding - Handium means "handmade for your premium" (Hand from Handmade + ium for premium)
BRANDING: crafting a Tailored Coffee Experience.
As Senior Art Director, I had the privilege of spearheading the rebranding and packaging design for Handium Coffee Roaster.
The CEO's vision of a minimalist, modern aesthetic perfectly aligned with Handium's commitment to providing a personalized and exceptional coffee experience.
A Minimalist approach with a deep meaning, to capture the essence of Handium, I employed a straightforward font paired with a minimalist symbol.
This design choice reflects the brand's dedication to crafting tailored coffee experiences that cater to diverse tastes.
The symbol serves as a reminder of Handium's artisanal approach, from sourcing coffee beans to roasting and brewing them in front of customers.
As Senior Art Director, I had the privilege of spearheading the rebranding and packaging design for Handium Coffee Roaster.
The CEO's vision of a minimalist, modern aesthetic perfectly aligned with Handium's commitment to providing a personalized and exceptional coffee experience.
A Minimalist approach with a deep meaning, to capture the essence of Handium, I employed a straightforward font paired with a minimalist symbol.
This design choice reflects the brand's dedication to crafting tailored coffee experiences that cater to diverse tastes.
The symbol serves as a reminder of Handium's artisanal approach, from sourcing coffee beans to roasting and brewing them in front of customers.
Handium Coffee Roasters - Rebranding - Handium means "handmade for your premium" (Hand from Handmade + ium for premium)
Handium Coffee Roasters - Packaging
PACKAGING: the packaging for Cold Brew Coffee Concentrate and Cold Brew Coffee Concentrate Signature features a transparent design, symbolizing the brand's openness and honesty.
Choi Si-won (Korean singer-songwriter & model) - Thank you #HANDIUM for sending coffee when I said Iβm going to film :^) ππ
CONTEXT: Handium stands for "handmade for your premium" (combining 'Hand' from 'Handmade' and 'ium' from 'premium').
This reflects the brand's philosophy of blending artisanal craftsmanship with an unwavering commitment to quality.
At the heart of Handium's mission is the belief that integrating premium experiences into daily life allows individuals to nurture themselves, igniting a passion for continuous self-improvement and discovery.
Every cup of Handium coffee is crafted with meticulous care, seamlessly combining modern brewing techniques with traditional handmade craftsmanship.
From the moment you begin brewing to the final sip, Handium ensures a premium, tailored experience that caters to diverse tastes.
Handium's mission is built on three core principles:
- Craftsmanship, coffee is treated with utmost sincerity, reflecting the brand's dedication to time-honored craftsmanship.
- Purity, using only natural ingredients without additives, Handium delivers the purest and most authentic flavors.
- Possibility, Handium embraces endless possibilities, empowering customers to explore the potential of beverages through personalized experiences.
In every cup, Handium seeks to create a unique and exceptional journey.
This reflects the brand's philosophy of blending artisanal craftsmanship with an unwavering commitment to quality.
At the heart of Handium's mission is the belief that integrating premium experiences into daily life allows individuals to nurture themselves, igniting a passion for continuous self-improvement and discovery.
Every cup of Handium coffee is crafted with meticulous care, seamlessly combining modern brewing techniques with traditional handmade craftsmanship.
From the moment you begin brewing to the final sip, Handium ensures a premium, tailored experience that caters to diverse tastes.
Handium's mission is built on three core principles:
- Craftsmanship, coffee is treated with utmost sincerity, reflecting the brand's dedication to time-honored craftsmanship.
- Purity, using only natural ingredients without additives, Handium delivers the purest and most authentic flavors.
- Possibility, Handium embraces endless possibilities, empowering customers to explore the potential of beverages through personalized experiences.
In every cup, Handium seeks to create a unique and exceptional journey.
Handium Coffee Roasters - The whole bean pouches have new packaging for Everyday white & Superior black ranges
PACKAGING: a packaging range reflecting Handium's diverse offerings.
For the Whole Beans pouches, I created a range of four distinctive products: Everyday, Superior, Premium, and Premium Gold.
These packaging designs not only visually differentiate the products but also reflect the varying levels of quality and origin.
The color scheme transitions from vibrant to monochromatic, mirroring the journey from Everyday to Premium.
For the Whole Beans pouches, I created a range of four distinctive products: Everyday, Superior, Premium, and Premium Gold.
These packaging designs not only visually differentiate the products but also reflect the varying levels of quality and origin.
The color scheme transitions from vibrant to monochromatic, mirroring the journey from Everyday to Premium.
Handium Coffee Roasters - Whole bean pouches with new packaging for the Premium Silver range & Premium Gold box set
PACKAGING: inviting customers on a global coffee adventure.
The packaging for Everyday Whole Beans invites customers to explore the exotic flavors of Jamaican and Hawaiian coffees.
Superior whole beans transport customers to the vibrant coffee cultures of Brazil and Rwanda. Premium silver whole beans showcase the rich heritage of Colombian and Costa Rican coffee, while Premium gold whole beans offer a taste of Guatemalan and Ethiopian excellence.
The packaging for Everyday Whole Beans invites customers to explore the exotic flavors of Jamaican and Hawaiian coffees.
Superior whole beans transport customers to the vibrant coffee cultures of Brazil and Rwanda. Premium silver whole beans showcase the rich heritage of Colombian and Costa Rican coffee, while Premium gold whole beans offer a taste of Guatemalan and Ethiopian excellence.
Handium Coffee Roasters - Instagram photos
Handium Coffee Roasters - Instagram photos
Handium Coffee Roasters - The first original Handium coffee shop and its headquarters were both located
in Gangnam-Gu at that time.
in Gangnam-Gu at that time.
Handium means "handmade for your premium" (Hand from Handmade + ium for premium)
Through a minimalist yet impactful design, the rebranding and packaging for Handium Coffee Roaster effectively communicate the brand's commitment to quality, craftsmanship, and a personalized coffee experience.
The design invites customers to embark on a global coffee journey, discovering the unique flavors and stories behind each cup.
The design invites customers to embark on a global coffee journey, discovering the unique flavors and stories behind each cup.
Handium Coffee Roasters - New logotype design for Handium coffee roasters and packaging
Handium Coffee Roasters - Website redesign
