Connect you America - Comidaco - Branding and packaging design for Boba Bliss bubble tea Original & Black sugar flavors
BRANDING: with a simple yet evocative branding, the "Boba Bliss" name itself captures the essence, "Boba" a familiar term for bubble tea lovers, is paired with "Bliss" a word that evokes the pure happiness you get from every sip.
This is reflected in the typography choices. "Boba" uses a Gazpacho typeface, its round and soft curves resembling the delightful tapioca pearls, "Bliss" on the other hand, is presented in the playful Juniper & Sage Regular font, reflecting the joy of the tapioca pearls dancing in the drink.
PACKAGING: with a visual ode to bubble tea, the packaging playfully incorporates bubble tea cups into the design, a subtle nod to the iconic way this beverage is enjoyed normally, this focus on the cup instantly connects the branding with the product itself, the Boba Bliss bubble tea range in Original and Black Sugar flavors.
Dots are used as unifying elements, throughout the design, a pattern of dots serves a dual purpose. It visually links the Boba Bliss branding with the image of bubble tea, reinforcing the product identity, at the same time, these dots subtly reference the slogan "Be my bubble" adding a layer of playfulness and personality.
Honoring tradition, a touch of Taiwan, to celebrate the birthplace of bubble tea, Tainan, Taiwan, a simple emblem was incorporated, this emblem features the Chinese calligraphy character "cha" meaning "tea" alongside the words "Made in Taiwan", this element serves to reinforce the authenticity of Boba Bliss Original, giving consumers the feeling they're enjoying a true taste of history with every sip.
BENEFITS: The Boba Bliss branding and packaging design is a delightful blend of simplicity, visual playfulness, and a touch of tradition, ensuring pure bliss in every sip.
This is reflected in the typography choices. "Boba" uses a Gazpacho typeface, its round and soft curves resembling the delightful tapioca pearls, "Bliss" on the other hand, is presented in the playful Juniper & Sage Regular font, reflecting the joy of the tapioca pearls dancing in the drink.
PACKAGING: with a visual ode to bubble tea, the packaging playfully incorporates bubble tea cups into the design, a subtle nod to the iconic way this beverage is enjoyed normally, this focus on the cup instantly connects the branding with the product itself, the Boba Bliss bubble tea range in Original and Black Sugar flavors.
Dots are used as unifying elements, throughout the design, a pattern of dots serves a dual purpose. It visually links the Boba Bliss branding with the image of bubble tea, reinforcing the product identity, at the same time, these dots subtly reference the slogan "Be my bubble" adding a layer of playfulness and personality.
Honoring tradition, a touch of Taiwan, to celebrate the birthplace of bubble tea, Tainan, Taiwan, a simple emblem was incorporated, this emblem features the Chinese calligraphy character "cha" meaning "tea" alongside the words "Made in Taiwan", this element serves to reinforce the authenticity of Boba Bliss Original, giving consumers the feeling they're enjoying a true taste of history with every sip.
BENEFITS: The Boba Bliss branding and packaging design is a delightful blend of simplicity, visual playfulness, and a touch of tradition, ensuring pure bliss in every sip.
Connect you America - Comidaco - Boba Bliss graphic design
Connect you America - Comidaco - Branding for Boba Bliss
Connect you America - Comidaco - Boba Bliss tee-shirt
Boba Bliss, a sip of History with a modern twist
CONTEXT: Kate Yoo, a driven entrepreneur, arrived in the United States from Korea with a vision, she dreamed of creating Connect You America, a company dedicated to offering fun and healthy products for everyone for the American market.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Boba Bliss Original captures the essence of the drink that first emerged in Tainan, Taiwan, back in the mid-1980s, it's a taste of history in a can! Black sugar fans can rejoice too, with a Boba Bliss option specifically crafted to highlight this richly flavored sweetener.
But that's just the beginning! Bubble tea has exploded into a global phenomenon with countless variations while Boba Bliss honors tradition with these initial offerings, they also hint at exciting new flavors to come.
So, get ready to experience Boba Bliss, a delightful sip of history with a modern twist!
A perfect match "Boba Bliss" perfectly captures the essence of the brand, "Boba" is a familiar term for bubble tea lovers, while "Bliss" evokes the feeling of pure happiness you experience with every delicious sip.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Boba Bliss Original captures the essence of the drink that first emerged in Tainan, Taiwan, back in the mid-1980s, it's a taste of history in a can! Black sugar fans can rejoice too, with a Boba Bliss option specifically crafted to highlight this richly flavored sweetener.
But that's just the beginning! Bubble tea has exploded into a global phenomenon with countless variations while Boba Bliss honors tradition with these initial offerings, they also hint at exciting new flavors to come.
So, get ready to experience Boba Bliss, a delightful sip of history with a modern twist!
A perfect match "Boba Bliss" perfectly captures the essence of the brand, "Boba" is a familiar term for bubble tea lovers, while "Bliss" evokes the feeling of pure happiness you experience with every delicious sip.
