Crypto Formula - Lifting for this NFT Art based on the Formula E-World Championship that took place in South Korea in 2022 ๐๏ธ
BRANDING: as Senior Art Director for Crypto Formula, I was tasked with elevating an already established branding while respecting the CEO's desire to retain the original font.
My approach required a balance of preserving the brand's identity while infusing it with fresh, modern energy. To achieve this, I began by reinforcing the fontโs presence, increasing its weight to give it a more solid and impactful look.
This adjustment was accompanied by refined interlettering, ensuring better readability and flow, the color palette was updated with a sleek, modern blue, evoking a sense of innovation and aligning with the digital space Crypto Formula operates in.
Given the project's nature NFT art inspired by the Formula E-World Championship held in South Korea in 2022, I introduced dynamic visual elements to evoke the concept of speed with electric blue & pink additional colors.
These were seamlessly integrated with the Ethereum symbol, bringing both a sense of motion and digital fluidity to the overall brand.
This revitalized identity captures the essence of both the cutting-edge NFT market and the high-octane world of Formula E racing.
My approach required a balance of preserving the brand's identity while infusing it with fresh, modern energy. To achieve this, I began by reinforcing the fontโs presence, increasing its weight to give it a more solid and impactful look.
This adjustment was accompanied by refined interlettering, ensuring better readability and flow, the color palette was updated with a sleek, modern blue, evoking a sense of innovation and aligning with the digital space Crypto Formula operates in.
Given the project's nature NFT art inspired by the Formula E-World Championship held in South Korea in 2022, I introduced dynamic visual elements to evoke the concept of speed with electric blue & pink additional colors.
These were seamlessly integrated with the Ethereum symbol, bringing both a sense of motion and digital fluidity to the overall brand.
This revitalized identity captures the essence of both the cutting-edge NFT market and the high-octane world of Formula E racing.
Crypto Formula - Rebranding variation color
Lifting for this NFT Art based on the Formula E-World Championship that took place in South Korea in 2022
Crypto Formula๋ ๋ ์ด์ฑ ๋งค๋์๋ฅผ ์ํด ์ ๋๋ฒ์ค์ ๋ฉํ๋ฒ์ค ํฌ๋ก์ค ๋ณด์ ์ค๊ณ๊ฐ ๋์ด์๋ Biverse Membership NFT ์ ๋๋ค ๐๏ธ
CONTEXT: Crypto Formula is an exclusive NFT art collection inspired by the Formula E World Championship held in South Korea in 2022.
Designed for racing enthusiasts, Crypto Formula offers a unique cross-reward system that integrates both the universe and metaverse experiences, available through the Biverse Membership NFT.
Designed for racing enthusiasts, Crypto Formula offers a unique cross-reward system that integrates both the universe and metaverse experiences, available through the Biverse Membership NFT.
Crypto Formula - Internet website via mobile and computer
Crypto Formula - The client wanted just a lifting from the original branding
Crypto Formula - Branding before and after ๐๏ธ
Crypto Formula - Avatars
Crypto Formula - Graphics
Crypto Formula - Graphics
Crypto Formula - Before and after colors palette
