Unleash the American dream with bold packaging for Hite's Max Special Hop 2015 American Super Aroma
CHALLENGE: experience the explosion of American hops with Hite's Max Special Hop 2015 American Super Aroma, brought to life through a packaging design that's as bold and dynamic as the beer itself.
PACKAGING: a celebration of stars and stripes, the packaging breaks free from convention with a powerful deconstruction of the American flag.
Dynamic lines of red, white, and blue intertwine with silver accents, creating a visual representation of the beer's vibrant citrus notes bursting forth from the Centennial hops, the undisputed champion of American craft brews, a sprinkling of stars throughout the design adds a touch of unmistakable American flair.
Unveiling Lady Liberty, further emphasizing the American identity, a custom emblem emblazons the cans and bottles, the inscription "United States of America" sits proudly beneath a modern illustration of the Statue of Liberty, a timeless symbol of freedom and opportunity, this emblem serves as a powerful reminder of the American way of life, a spirit perfectly captured in the refreshing taste of Max Special Hop 2015.
This packaging design is more than just a label; it's an invitation to an immersive American craft beer experience.
PACKAGING: a celebration of stars and stripes, the packaging breaks free from convention with a powerful deconstruction of the American flag.
Dynamic lines of red, white, and blue intertwine with silver accents, creating a visual representation of the beer's vibrant citrus notes bursting forth from the Centennial hops, the undisputed champion of American craft brews, a sprinkling of stars throughout the design adds a touch of unmistakable American flair.
Unveiling Lady Liberty, further emphasizing the American identity, a custom emblem emblazons the cans and bottles, the inscription "United States of America" sits proudly beneath a modern illustration of the Statue of Liberty, a timeless symbol of freedom and opportunity, this emblem serves as a powerful reminder of the American way of life, a spirit perfectly captured in the refreshing taste of Max Special Hop 2015.
This packaging design is more than just a label; it's an invitation to an immersive American craft beer experience.
Hite - Packaging design for Special Hop 2015 - American Super Aroma
CONTEXT: Hite Beer was founded in 1933 as Chosun Beer Corporation in Yeongdeung-eup, Siheung-gun, Gyeonggi-do, it was the first Korean beer export in 1962, it introduced Hite in 1993 and changed its name to Hite in 1998, and in 2002, it sold 10 billion bottles of Hite beer.
The two companies launched the Hite Jinro Group in 2005, in 2007, the company consolidated its export sector to form an overseas business headquarters and established a local corporation in China. In 2008, the holding company was designated Hite Holdings and the business company as Hite Brewery, and in 2011, it was launched as the current Hite Jinro Corporation.
Every year since 2010 Korean brewery Hite-Jinro releases special editions under its Max Beer brand.
The two companies launched the Hite Jinro Group in 2005, in 2007, the company consolidated its export sector to form an overseas business headquarters and established a local corporation in China. In 2008, the holding company was designated Hite Holdings and the business company as Hite Brewery, and in 2011, it was launched as the current Hite Jinro Corporation.
Every year since 2010 Korean brewery Hite-Jinro releases special editions under its Max Beer brand.
Hite - Packaging design for Special Hop 2015 - American Super Aroma
