Beauty by (Hong-Kong)

Branding + Packaging - 2021

Beauty by - Dairy Farm International Holdings Ltd, HK - Rebranding

PROJECT OBJECTIVES: I was thrilled to be commissioned by Dairy Farm International Holdings Ltd, HK to develop the branding and packaging for their new product line, "Beauty by".

BRANDING: the core of the branding is the impactful symbol "B by".
This symbol features a bold, minimalist, and natural B-letter that evokes the essence of beauty, but it's more than just a letter, the B is cleverly designed to resemble abstract leaves, creating a sense of power and femininity simultaneously.

PACKAGING: the "Beauty by" packaging line reflects the brand's core values of femininity, softness, and nature, the range includes:
- Shampoos: Nutrient-powered hydration for lush, healthier hair.
- Conditioners: Hydrates, detangles, and protects all hair types.
- Revitalizers: Revitalizer reduces hair loss with natural keratin.
- Shine Hair Oil: Aromatic & lightweight hydrating oil that softens hair.
- Travel Kit: Mini shampoos, conditioners, revitalizers, and shine hair oil pouches housed in a lovely natural cotton travel kit wallet.

Beauty by - Dairy Farm International Holdings Ltd, HK - Packaging design for shampoo, conditioner & revitalizer + travel kit

SOFT TOUCHES THROUGOUT: to achieve the desired soft, natural ambiance, I incorporated various design elements that complemented the branding:
- Curvy, transparent bottles: the packaging itself embodies the brand's essence with its soft, curved lines and matt and transparencies textures.
- Typography: the carefully selected typography reinforces the brand's message.
- Photoshoot models: the chosen models for the product photography reflect the brand's target audience.
- Color palette: a soft yet profound color palette, featuring deep pantones, adds a touch of sophistication.
By combining these elements, I created a cohesive and visually stunning brand identity and packaging line for "Beauty by" that perfectly captures Dairy Farm International Holdings Ltd's vision of a natural and beautiful product.

Beauty by - Dairy Farm International Holdings Ltd, HK - Packaging design for the travel kit

CONTEXT: Dairy Farm International Holdings Limited, now known as DFI Retail Group, is a leading pan-Asian retailer headquartered in Hong Kong.
It operates under a number of well-known brands across food, health and beauty, home furnishings, restaurants and other retailing in the region.

Beauty by - Dairy Farm International Holdings Ltd, HK - Rebranding

Beauty by - Dairy Farm International Holdings Ltd, HK - Packaging design for the travel kit

Beauty by - Dairy Farm International Holdings Ltd, HK - Rebranding

Beauty by - Dairy Farm International Holdings Ltd, HK - Business cards

Beauty by - Dairy Farm International Holdings Ltd, HK - Graphic elements

You may also like