Coco Conga by Connect You America - A tropical fiesta in every bottle
CHALLENGE: for Coco Conga, Connect You America's new line of refreshing fruit juice and coconut gel beverages, I wanted to design a branding experience that bursts with joy and celebration, the goal was to capture the essence of natural ingredients and delicious flavors in a way that would resonate with consumers.
Coco Conga is a vibrant new beverage brand bursting with fresh fruit flavors and delightful coco de nata (coconut gel) bites, this unique combination offers a refreshing twist on traditional juice, perfect for those seeking a taste of the tropics.
BRANDING: the centerpiece of the branding is a playful, brown font that evokes the warmth and richness of farm-fresh ingredients, this is perfectly complemented by the vibrant green slogan, "Delicious and so freshy!", which injects a touch of natural vitality, together, these elements create a visual fiesta that promises a taste sensation.
PACKAGING: the packaging serves as a visual feast, mirroring the brand identity, the centerpiece is a generously open coconut, revealing a tantalizing glimpse of the fresh nata de coco within, this image sits nestled behind the bold Coco Conga branding, establishing a sense of natural goodness.
Each bottle showcases a vibrant fruit illustration at the bottom, instantly identifying the flavor within, the use of fresh, natural colors across the label design reinforces the brand's connection to pure, unadulterated ingredients.
RESULT: an allure of nature was created by combining a joyful, festive design with imagery that celebrates natural ingredients, the Coco Conga branding and packaging create a powerful impact, every element, from the font choice to the color palette, works together to convey the essence of a delicious and refreshing tropical beverage experience.
Coco Conga is a vibrant new beverage brand bursting with fresh fruit flavors and delightful coco de nata (coconut gel) bites, this unique combination offers a refreshing twist on traditional juice, perfect for those seeking a taste of the tropics.
BRANDING: the centerpiece of the branding is a playful, brown font that evokes the warmth and richness of farm-fresh ingredients, this is perfectly complemented by the vibrant green slogan, "Delicious and so freshy!", which injects a touch of natural vitality, together, these elements create a visual fiesta that promises a taste sensation.
PACKAGING: the packaging serves as a visual feast, mirroring the brand identity, the centerpiece is a generously open coconut, revealing a tantalizing glimpse of the fresh nata de coco within, this image sits nestled behind the bold Coco Conga branding, establishing a sense of natural goodness.
Each bottle showcases a vibrant fruit illustration at the bottom, instantly identifying the flavor within, the use of fresh, natural colors across the label design reinforces the brand's connection to pure, unadulterated ingredients.
RESULT: an allure of nature was created by combining a joyful, festive design with imagery that celebrates natural ingredients, the Coco Conga branding and packaging create a powerful impact, every element, from the font choice to the color palette, works together to convey the essence of a delicious and refreshing tropical beverage experience.
Connect You America - Coco Conga - Business cards
Coco Conga by Connect You America - A tropical feast for your senses
Coco Conga by Connect You America - A celebration of freshness in every sip
CONTEXT: Kate Yoo, a driven entrepreneur, arrived in the United States from Korea with a vision, she dreamed of creating Connect You America, a company dedicated to offering fun and healthy products for everyone for the American market.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Coco Conga is a drink produced by Connect You America, this range of beverages combines fruit juice with coconut gel.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Coco Conga is a drink produced by Connect You America, this range of beverages combines fruit juice with coconut gel.
