Grand Hotel Haeundae - 그랜드호텔 - The rebranding is based on the location of the hotel which is Busan, a city located by the sea, with the Haeundae beach right in front of it, so the symbol is a sophisticated shell to reflect the 5 Stars hotel luxury services and accommodations
CHALLENGE: this project showcases a two-fold design challenge: the revitalization of the Grand Hotel Haeundae, a prestigious beachfront hotel in Busan, South Korea, and the branding of Marlisung, its exquisite in-house Chinese restaurant.
BRANDING: Grand Hotel Haeundae, where ocean luxury meets timeless sophistication.
Inspired by the hotel's idyllic location overlooking Haeundae Beach, the central element of the Grand Hotel Haeundae rebrand is a sophisticated shell symbol, this motif embodies the hotel's luxurious offerings, its smooth curves mirroring the ocean's gentle embrace, the elegance of the shell is perfectly balanced by a classic serif typeface for "Grand Hotel Haeundae," creating a sense of timeless sophistication.
This project exemplifies the power of design in elevating hospitality experiences, by crafting a cohesive brand identity that seamlessly connects the Grand Hotel Haeundae and Marlisung, a captivating visual language has been established, speaking volumes about luxury, refinement, and a unique cultural fusion.
BRANDING: Grand Hotel Haeundae, where ocean luxury meets timeless sophistication.
Inspired by the hotel's idyllic location overlooking Haeundae Beach, the central element of the Grand Hotel Haeundae rebrand is a sophisticated shell symbol, this motif embodies the hotel's luxurious offerings, its smooth curves mirroring the ocean's gentle embrace, the elegance of the shell is perfectly balanced by a classic serif typeface for "Grand Hotel Haeundae," creating a sense of timeless sophistication.
This project exemplifies the power of design in elevating hospitality experiences, by crafting a cohesive brand identity that seamlessly connects the Grand Hotel Haeundae and Marlisung, a captivating visual language has been established, speaking volumes about luxury, refinement, and a unique cultural fusion.
Grand Hotel Haeundae - 그랜드호텔 - Business cards
BRAND IDENTITY: to achieve complete brand consistency, the rebranding meticulously extends to various collateral, the Grand Hotel Haeundae benefits from elegant business cards and stationery that reflect the logo's sophistication, while captivating posters showcase the hotel's beachfront allure and entice potential guests.
Grand Hotel Haeundae - 그랜드호텔 - Stationery
Grand Hotel Haeundae - Symbol
SYMBOL: the rebranding extends beyond the logo, a signature shell symbol, adorned with captivating abstract tone-on-tone illustrations, graces a variety of elements within the hotel.
From guest amenities displayed prominently in the reception and grand hall, to the walls of guest rooms, suites, and VIP areas, this subtle repetition reinforces the hotel's brand identity, creating a cohesive and luxurious experience for every guest.
From guest amenities displayed prominently in the reception and grand hall, to the walls of guest rooms, suites, and VIP areas, this subtle repetition reinforces the hotel's brand identity, creating a cohesive and luxurious experience for every guest.
Grand Hotel Haeundae - Under beer glass
Grand Hotel Haeundae - Under beer glass
Grand Hotel Haeundae - 그랜드호텔 - Grand Hotel Haeundae posters
Grand Hotel Haeundae - 그랜드호텔 - Rebranding of the Marlisung Restaurant which is the luxury Chinese restaurant inside the Grand Hotel Haeundae
BRANDING: a fusion of East and West in modern brilliance.
Marlisung, offering a haven of exquisite Chinese cuisine, presented a unique opportunity to create a brand that seamlessly integrates with the hotel's identity.
The shell symbol remains, but it's reinterpreted with a contemporary font reminiscent of Chinese characters, hinting at the restaurant's cultural roots, the logo is further elevated with vibrant tone-on-tone illustrations in a Chinese style, creating a harmonious link between the two brands.
Marlisung, offering a haven of exquisite Chinese cuisine, presented a unique opportunity to create a brand that seamlessly integrates with the hotel's identity.
The shell symbol remains, but it's reinterpreted with a contemporary font reminiscent of Chinese characters, hinting at the restaurant's cultural roots, the logo is further elevated with vibrant tone-on-tone illustrations in a Chinese style, creating a harmonious link between the two brands.
Grand Hotel Haeundae - 그랜드호텔 - Marlisung Menu
BRAND IDENTITY: for Marlisung, the transformation is equally immersive, from beautifully designed menus and cocktail mats that tantalize the palate, to stylish matchboxes and eye-catching posters, every element embodies the restaurant's modern interpretation of Chinese luxury.
Even staff uniforms are meticulously crafted to reflect the brand's essence.
Even staff uniforms are meticulously crafted to reflect the brand's essence.
Grand Hotel Haeundae - 그랜드호텔 - Marlisung Menu
Grand Hotel Haeundae - Grand Hotel bar
Grand Hotel Haeundae - 그랜드호텔 - Marlisung posters
Grand Hotel Haeundae - 그랜드호텔 - Marlisung outfit
Grand Hotel Haeundae - 그랜드호텔 - Rebranding of the Marlisung Restaurant which is the Luxury Chinese Restaurant inside the Grand Hotel Haeundae
Grand Hotel Haeundae - 그랜드호텔 - The rebranding is based on the location of the hotel which is Busan, a city located by the sea, with the Haeundae right in front of it, so the symbol is a sophisticated shell to reflect the 5 Stars hotel luxury services and accommodations
Grand Hotel Haeundae - Shopping bag
CONTEXT: Grand Hotel Haeundae (그랜드호텔), the rebranding is based on the location of the hotel which is Busan, a city located by the sea, with the Haeundae right in front of it, so the symbol is a sophisticated shell to reflect the 5 Stars hotel luxury services and accommodations.
