신한카드 - Shinhan Card

Renewal design for Shinhan Deep Dream Card - 2018

Shinhan Card - 신한카드 - New design for Shinhan card range, Deep Dream, VIP, etc...

CHALLENGE: revamp the visual identity for Shinhan Card Co. Ltd., Korea's leading and global top-five credit card company.

SOLUTIONS: the new Shinhan card design utilizes the card's inherent transparency to create a dynamic visual metaphor.
The card itself acts as a window, revealing a subtle shadow that evokes an open doorway, this imagery symbolizes how a Shinhan card unlocks access to the vast world of benefits offered by Shinhan Bank.

BENEFITS: an emotional connection with the concept of "opening a door" creates a sense of possibility and opportunity, resonating with cardholders' aspirations.
Brand differentiation with the unique design stands out in a crowded marketplace, fostering brand recognition and memorability, layered messaging with transparency reflects Shinhan's commitment to clarity and customer focus.
Shinhan Card redesign is unveiling a World of Benefits and overall, the new graphic design is a visually compelling and emotionally resonant expression of the brand's value proposition, a gateway to a world of financial advantages.

Shinhan Card - 신한카드 - 2017 신한카드 DEEP DREAM advertising - LINK to the video

Shinhan Card - 신한카드 - New design for Shinhan card range, Deep Dream, VIP, etc...

CONTEXT: Shinhan Card Co. Ltd. is Korea's biggest, global top-five credit card company with 30 million customers.

Headquartered in Seoul, South Korea, the company has a partnership with Shinhan Capital and is an affiliate of Shinhan Financial Group, Shinhan Card was established in 1990 as a technical & business company licensed by Shinhan Bank.

Shinhan Card is enjoying the success of its new “Deep Dream Card” which already boasts 240,000 customers since it was put on the market on Sept. 22.