Rebranding Maison du lin (Association Roumois, terres vivantes en Haute-Normandie)
CHALLENGE: La Maison du Lin, the Linen House Museum in Routot, Normandy, France, sought to revitalize its image and brand identity, they envisioned a brand that captured the essence of linen, its rich history, enduring quality, and timeless elegance.
SOLUTIONS: leveraging my expertise in rebranding and packaging, I embarked on a journey to weave a new visual narrative for La Maison du Lin.
BRANDING: the looming brand identity, the core concept for the rebranding draws inspiration from the very essence of linen, the art of weaving.
Each letter in the word "MAISON" is meticulously crafted to resemble threads on a loom, intricately connected to one another, this visual metaphor beautifully represents the museum's connection to the history and tradition of linen craftsmanship.
The remaining words, "du Lin" ("of Linen"), are seamlessly integrated, completing the harmonious composition, the entire brandmark is elegantly signed with "Haute Normandie," signifying the museum's geographical and cultural heritage.
Flexibility by design, the innovative design ensures exceptional versatility, the rebranding can be effortlessly applied to a wide range of mediums, both inside and outside the museum walls, fostering a cohesive brand experience across all touchpoints.
TYPOGRAPHY: Arsenica, a font steeped in History, the carefully chosen typeface, Arsenica, is a serif font that strikes a perfect balance between modern sensibilities and historical roots, its elegant strokes evoke a sense of tradition, perfectly complementing the museum's rich heritage.
RESULT: the rebranding of La Maison du Lin is a testament to the power of thoughtful design, it is a brand identity that not only reflects the museum's legacy but also ushers in a new era, woven with threads of tradition and innovation.
SOLUTIONS: leveraging my expertise in rebranding and packaging, I embarked on a journey to weave a new visual narrative for La Maison du Lin.
BRANDING: the looming brand identity, the core concept for the rebranding draws inspiration from the very essence of linen, the art of weaving.
Each letter in the word "MAISON" is meticulously crafted to resemble threads on a loom, intricately connected to one another, this visual metaphor beautifully represents the museum's connection to the history and tradition of linen craftsmanship.
The remaining words, "du Lin" ("of Linen"), are seamlessly integrated, completing the harmonious composition, the entire brandmark is elegantly signed with "Haute Normandie," signifying the museum's geographical and cultural heritage.
Flexibility by design, the innovative design ensures exceptional versatility, the rebranding can be effortlessly applied to a wide range of mediums, both inside and outside the museum walls, fostering a cohesive brand experience across all touchpoints.
TYPOGRAPHY: Arsenica, a font steeped in History, the carefully chosen typeface, Arsenica, is a serif font that strikes a perfect balance between modern sensibilities and historical roots, its elegant strokes evoke a sense of tradition, perfectly complementing the museum's rich heritage.
RESULT: the rebranding of La Maison du Lin is a testament to the power of thoughtful design, it is a brand identity that not only reflects the museum's legacy but also ushers in a new era, woven with threads of tradition and innovation.
Packaging for vinegar from Maison du lin for linen clothes or household linen (Association Roumois, terres vivantes en Normandie)
PACKAGING: my creative vision extended beyond the core rebranding, I designed a comprehensive suite of packaging materials for linen care products and household items, ensuring a consistent brand experience across all offerings.
Additionally, I crafted professional business cards and informative calendar cards featuring museum schedules and essential details.
Additionally, I crafted professional business cards and informative calendar cards featuring museum schedules and essential details.
Rebranding Maison du lin - Variations on black background
CONTEXT: La Maison du Lin, also known as the Linen House Museum, is a museum located in Routot, Normandy, France, it's dedicated to the history and tradition of flax cultivation and linen production in the region.
The museum showcases the entire process of transforming flax into linen, from sowing the seeds to harvesting the crop, extracting the fibers, spinning the yarn, and weaving the fabric, visitors can see traditional tools and equipment used in linen production, as well as exhibits on the history of the flax industry in Normandy.
The museum also has a collection of linen textiles from different periods, including clothing, household linens, and tablecloths, there are also demonstrations of traditional linen-making techniques throughout the year.
The museum showcases the entire process of transforming flax into linen, from sowing the seeds to harvesting the crop, extracting the fibers, spinning the yarn, and weaving the fabric, visitors can see traditional tools and equipment used in linen production, as well as exhibits on the history of the flax industry in Normandy.
The museum also has a collection of linen textiles from different periods, including clothing, household linens, and tablecloths, there are also demonstrations of traditional linen-making techniques throughout the year.
Maison du lin - Variations on ecomusée building, inside the museum, and photoshoot to promote the museum
Maison du lin business cards with backside and front side (with 2 variations)
Maison du lin calendar cards for 2023
Rebranding Maison du lin - Variations on black background
Ecomusée - Maison du lin (Association Roumois, terres vivantes en Normandie)
Rebranding & packaging for the House of flax - Soon 2024
Rebranding & packaging for the House of flax - Soon 2024
CONTEXT: Maison du lin means House of Flax, it is an art museum based in Haute Normandie in France, the exhibition halls of the House of Flax will allow you to discover the history and uses of flax and the tools and machinery used for its harvesting and processing, through the turn-off, the grinds, the wheels, and the loom.
