Metatem - 2022 - Merging together - AR/VR/XR/AI
CHALLENGE: Metatem, a powerhouse fusing cutting-edge technologies to build the future of the metaverse, needed a brand identity that mirrored its innovative spirit.
BRANDING SOLUTION: drawing inspiration from Metatem's palindromic name, the branding reflects the harmonious interaction between reality and virtuality, the "A" in "Metatem" acts as a symbolic point of convergence, where these two worlds meet.
FONT SELECTION: Bugrino, a bold sans-serif typeface, embodies this duality, its sharp edges evoke the technological backbone of the metaverse, while softer finishes represent the human element, this choice echoes the initial design process, heavily influenced by Blur and Huit typefaces, and incorporates unique symbols for a distinct visual language.
VISUAL APPEAL: the brand leverages a captivating blur effect in textual applications, maintaining a sense of mystery, however, in display settings, the sharp edges come alive, creating an unusual and experimental aesthetic.
BRAND COHESION: this core design extends seamlessly across various touchpoints, business cards, Instagram posts, trendy stickers, t-shirts, the Metatem app icon, and more, each element reflects the brand's core values.
ARTISTIC COLLABORATION: the integration of illustrations by Rik Oostenbroek further reinforces the concept of reality and virtuality merging, solidifying Metatem's position at the forefront of this groundbreaking future.
Overall, the Metatem brand identity is a powerful and dynamic representation of a company building the next chapter of human connection.