Metatem - 2022 - Merging together - AR/VR/XR/AI
CHALLENGE: Metatem, a powerhouse fusing cutting-edge technologies to build the future of the metaverse, needed a brand identity that mirrored its innovative spirit.

BRANDING SOLUTION:
drawing inspiration from Metatem's palindromic name, the branding reflects the harmonious interaction between reality and virtuality, the "A" in "Metatem" acts as a symbolic point of convergence, where these two worlds meet.

FONT SELECTION:
Bugrino, a bold sans-serif typeface, embodies this duality, its sharp edges evoke the technological backbone of the metaverse, while softer finishes represent the human element, this choice echoes the initial design process, heavily influenced by Blur and Huit typefaces, and incorporates unique symbols for a distinct visual language.

VISUAL APPEAL:
the brand leverages a captivating blur effect in textual applications, maintaining a sense of mystery, however, in display settings, the sharp edges come alive, creating an unusual and experimental aesthetic.

BRAND COHESION:
this core design extends seamlessly across various touchpoints, business cards, Instagram posts, trendy stickers, t-shirts, the Metatem app icon, and more, each element reflects the brand's core values.

ARTISTIC COLLABORATION:
the integration of illustrations by Rik Oostenbroek further reinforces the concept of reality and virtuality merging, solidifying Metatem's position at the forefront of this groundbreaking future.
Overall, the Metatem brand identity is a powerful and dynamic representation of a company building the next chapter of human connection.
Metatem - 2022 - Merging together - AR/VR/XR/AI

CONTEXT: Metatem is a powerhouse that combines the expertise of several cutting-edge technologies to build the future of the metaverse.
Metatem is a comprehensive solution provider for the metaverse, we bring together Augmented Reality (AR), Virtual Reality (VR), Extended Reality (XR), and Artificial Intelligence (AI) to create not just virtual worlds, but a seamless blend between the physical and digital realms.
Think of Metatem as architects who craft the physical structure of the metaverse and the artists who breathe life into it with intelligent details.
Key services offered:
- Immersive world building, we create virtual environments that go beyond just visuals, we incorporate AR elements to overlay digital information onto the real world and leverage VR to create fully immersive experiences within the metaverse. XR comes into play to seamlessly blend these two realities for a truly interactive experience.
- AI-powered avatars & interactions, at Metatem, we don't just design avatars; we imbue them with intelligence using AI.
Imagine avatars that can react naturally in conversations, learn user preferences, and even adapt to different situations, we might also build AI-driven characters within the metaverse for a more engaging experience.
- Smart metaverse infrastructure, the backend of a metaverse needs to be robust and intelligent, our company designs systems that can handle large numbers of users, manage real-time data flow, and potentially even use AI for security and content moderation purposes.
- AR/VR/XR hardware & software development, we develop our own AR/VR/XR hardware like headsets or gloves to provide a fully integrated user experience within our metaverse creations, we also develop software specifically designed for metaverse applications.

For Metatem, metaverse AR/VR/XR/AI companies are the masterminds behind the next generation of virtual experiences, their work has the potential to revolutionize the way we interact with the world around us, blurring the lines between physical and digital realities.

Metatem - 2022 - Mobile and connected watch apps design

Metatem - 2022 - Merging together - AR/VR/XR/AI

Metatem - 2022 - Business card using the same branding concept as a palindrome

Metatem - 2022 - Stickers and trendy tee-shirt

Metatem - 2022 - Instagram posts

Metatem - 2022 - Illustrations by Rik Oostenbroek

Metatem - 2022 - Merging together - AR/VR/XR/AI - Illustrations by Rik Oostenbroek

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