Neurin Maeul - 느린마을 (Slow village) - Packaging design for this new range of premium makgeolli produce with Korean rice (Goseong-gun rice fields) or Thai rice (Papongpeang rice fields)
PACKAGING: I designed premium packaging for a new line of limited-edition Makgeolli, the focus was on creating a simple yet elegant look that reflects the high quality of the product.
Clean and sophisticated Label, the front features a clean white background with "Premium Makgeolli" prominently displayed, below that, the brand name "느린마을" (Neurin Maeul) takes center stage, followed by the tagline "Enjoy slowly, human scale brew."
A connection to the source, the back label showcases beautiful photographs of rice fields, revealing the origin of the ingredients, Goseong-gun in Korea or Papongpeang in Thailand.
Subtle details for premium feel, a subtle illustration of rice grains adorns the bottom of the matte white label, adding a touch of elegance and reinforcing the premium nature of the Makgeolli contrasting with a round silver glossy stamp with the sentences "Premium Makgeolli Beverage" + "Organic Natural Ingredients" with "Farming Process" in the middle.
An elevated experience, in contrast to the standard plastic bottle, Neurin Maeul's Premium Makgeolli comes in a beautiful clear glass bottle, elevating the overall drinking experience.
Clean and sophisticated Label, the front features a clean white background with "Premium Makgeolli" prominently displayed, below that, the brand name "느린마을" (Neurin Maeul) takes center stage, followed by the tagline "Enjoy slowly, human scale brew."
A connection to the source, the back label showcases beautiful photographs of rice fields, revealing the origin of the ingredients, Goseong-gun in Korea or Papongpeang in Thailand.
Subtle details for premium feel, a subtle illustration of rice grains adorns the bottom of the matte white label, adding a touch of elegance and reinforcing the premium nature of the Makgeolli contrasting with a round silver glossy stamp with the sentences "Premium Makgeolli Beverage" + "Organic Natural Ingredients" with "Farming Process" in the middle.
An elevated experience, in contrast to the standard plastic bottle, Neurin Maeul's Premium Makgeolli comes in a beautiful clear glass bottle, elevating the overall drinking experience.
Neurin Maeul - 느린마을 (Slow village) - Packaging design for this new range of premium makgeolli produce with Korean rice (Goseong-gun rice fields) or Thai rice (Papongpeang rice fields)
CONTEXT: 느린마을 (Neurin Maeul) is a brand of Korean makgeolli, a type of rice wine, 느린마을 is made by Baesangmyeonju Co., Ltd., which is a subsidiary of Koonsoondang, a well-known Korean liquor company.
느린마을 is made with Korean-grown rice and traditional brewing methods, the makgeolli is aged for at least three months, and it has a clean, refreshing taste with a slightly sweet and tart finish, 느린마을 is available in a variety of flavors, including original, blueberry, and pomegranate.
느린마을 is a popular brand of makgeolli in Korea, and it has also won awards internationally, in 2016, 느린마을 won a gold medal at the World Spirits Competition in San Francisco.
느린마을 is made with Korean-grown rice and traditional brewing methods, the makgeolli is aged for at least three months, and it has a clean, refreshing taste with a slightly sweet and tart finish, 느린마을 is available in a variety of flavors, including original, blueberry, and pomegranate.
느린마을 is a popular brand of makgeolli in Korea, and it has also won awards internationally, in 2016, 느린마을 won a gold medal at the World Spirits Competition in San Francisco.
Neurin Maeul - 느린마을 (Slow village) - Packaging design for this new range of premium makgeolli produce with Korean rice (Goseong-gun rice fields) or Thai rice (Papongpeang rice fields)
