SC Innovation - After 6 - Packaging for this new range of professional 6 weeks treatments for hair loss, shampoo + ampoules
CHALLENGE: SC Innovation, Korea's leading total beauty salon, sought a brand identity and packaging for their new hair loss treatment line, After 6, the goal was to communicate the product's innovative, research-backed formula with a modern, scientific aesthetic.
SOLUTION: I crafted a sophisticated and results-oriented brand narrative, leveraging the scientific expertise behind After 6. This translated into a modern visual language using clean lines, high-contrast colors, and subtle scientific imagery.
NAMING: "After 6" captures the essence of the product's efficacy and visible results in just 6 weeks, this concise name conveys efficiency and sets clear expectations for users.
BRANDING & PACKAGING: a cohesive visual language blends modern minimalism with scientific precision.
- Label design, both shampoo and ampoules utilize sleek labels affixed to their respective containers, the shampoo features a plastic matte semi-opaque bottle, while the ampoules reside in transparent glass, allowing for product visibility.
- Scientific influence, the packaging incorporates a burette design element, further reinforcing the product's research-driven approach.
- Luxury boxset, encased in a matte white luxury cardboard box, the "After 6" branding takes center stage with a holographic accent, adding a touch of sophistication, the boxset houses 30 ampoules, featuring a unique weekly regimen: 4 vital ampoules (white caps) and 1 enhance ampoule (orange cap).
RESULT: this strategic combination of branding and packaging effectively communicated the product's innovative scientific and efficacy, the success was undeniable with the entire stock sold out before the 6-week mark.
SOLUTION: I crafted a sophisticated and results-oriented brand narrative, leveraging the scientific expertise behind After 6. This translated into a modern visual language using clean lines, high-contrast colors, and subtle scientific imagery.
NAMING: "After 6" captures the essence of the product's efficacy and visible results in just 6 weeks, this concise name conveys efficiency and sets clear expectations for users.
BRANDING & PACKAGING: a cohesive visual language blends modern minimalism with scientific precision.
- Label design, both shampoo and ampoules utilize sleek labels affixed to their respective containers, the shampoo features a plastic matte semi-opaque bottle, while the ampoules reside in transparent glass, allowing for product visibility.
- Scientific influence, the packaging incorporates a burette design element, further reinforcing the product's research-driven approach.
- Luxury boxset, encased in a matte white luxury cardboard box, the "After 6" branding takes center stage with a holographic accent, adding a touch of sophistication, the boxset houses 30 ampoules, featuring a unique weekly regimen: 4 vital ampoules (white caps) and 1 enhance ampoule (orange cap).
RESULT: this strategic combination of branding and packaging effectively communicated the product's innovative scientific and efficacy, the success was undeniable with the entire stock sold out before the 6-week mark.
SC Innovation - After 6 - Packaging for this new range of professional 6 weeks treatments for hair loss, shampoo + ampoules
SC Innovation - After 6 - Branding for this new range of professional 6 weeks treatments for hair loss, shampoo + ampoules
SC Innovation - After 6 - Instagram posts
After 6 branding for this new range of professional 6 weeks treatments for hair loss, shampoo + ampoules
SC Innovation - After 6 - Packaging for this new range of professional 6 weeks treatments for hair loss, shampoo + ampoules
CONTEXT: pursuing the completion of style from head to foot and satisfaction of five senses, Samchic has been greatly loved by customers for a long time as the No.1 total beauty salon in Cheongdam-dong, a luxurious area of Seoul located right at the entry of Gangnam.
CEO Jun-Sik, Director Jang Eun-sam, and all the designers of Samchic are constantly contemplating and studying new styles and trends for the "value of customer happiness".
In addition by taking care of Korea's leading entertainers and celebrities, and participating in various collections and fashion shows, Samchic also strives to communicate more closely with their customers by making appearances in various popular broadcast programs.
In addition to its many franchises and other businesses, Samchic has decided to develop beside SAM'U a new product line including shampoo and hair loss treatments with After 6 which is already sold out!
Samchic has been able to establish itself as the No.1 Total Beauty Salon in Korea.
After 6, hair loss treatment is a new product line from Samchic Innovation specifically designed to address hair loss, it is a professional treatment destined for women and men to make the treatment at home for 6 weeks.
The line includes both shampoo and ampoules, the shampoo likely cleanses and prepares the scalp, while the ampoules might deliver concentrated active ingredients to promote hair growth.
CEO Jun-Sik, Director Jang Eun-sam, and all the designers of Samchic are constantly contemplating and studying new styles and trends for the "value of customer happiness".
In addition by taking care of Korea's leading entertainers and celebrities, and participating in various collections and fashion shows, Samchic also strives to communicate more closely with their customers by making appearances in various popular broadcast programs.
In addition to its many franchises and other businesses, Samchic has decided to develop beside SAM'U a new product line including shampoo and hair loss treatments with After 6 which is already sold out!
Samchic has been able to establish itself as the No.1 Total Beauty Salon in Korea.
After 6, hair loss treatment is a new product line from Samchic Innovation specifically designed to address hair loss, it is a professional treatment destined for women and men to make the treatment at home for 6 weeks.
The line includes both shampoo and ampoules, the shampoo likely cleanses and prepares the scalp, while the ampoules might deliver concentrated active ingredients to promote hair growth.
SC Innovation - After 6 - Instagram posts
