스타필드 - Starfield (Shinsegae) - Branding / CI/BI - Turning complex brand challenges into clear, desirable expressions
PROJECT OBJECTIVES: develop a comprehensive brand identity for Starfield, Shinsegae Group's new family-oriented department store concept, Starfield aims to transcend the traditional shopping experience, transforming into a vibrant destination for families and friends to shop, dine, relax, and create lasting memories.
VISION: Starfield aspires to be the Disney World of shopping, offering a dynamic space that caters to all members of the family, it's more than just a store; it's a full-day experience where families can enjoy retail therapy with diverse shopping options with something for everyone; culinary delights with a range of restaurants offering delicious food; relaxation retreats with soothing spa experiences to unwind and recharge; social hub with a place to connect with friends and family, fostering happy memories; themed entertainment with engaging activities and experiences that spark joy for all ages.
BRAND STRATEGY: the Starfield brand identity I created captures the essence of family fun and togetherness, I created a visual language and messaging that evokes feelings of a fairy tale, excitement, joy, and shared experiences, this is achieved through a captivating logo and brand design, warm and inviting color palettes, and engaging marketing materials that showcase the diverse offerings.
With a focus on creating a welcoming and interactive environment, overall, the Starfield brand positions itself as the ultimate family destination, offering a unique blend of shopping, entertainment, & relaxation, all under one roof.
Starfield is a name that charts a course through a cosmos of curated shops and services, each celestial body illuminating the path toward fulfilling your every desire.
스타필드 - Starfield (Shinsegae) - Branding / CI/BI - Turning complex brand challenges into clear, desirable expressions
스타필드 - Starfield (Shinsegae) - Suwon
CONTEXT: Shinsegae Group is a South Korean shopping mall franchise, along with several other businesses, headquartered in Seoul, the firm is an affiliate of Shinsegae Group, South Korea's leading retail chaebol, & one of the big three department store firms in Korea, along with Lotte & Hyundai Department Store.
Shinsegae then developed Starfield in Hanam in 2016, the first shopping theme park for families, a shopping theme park that provides the experience of shopping, leisure, and healing all in one spot is finally opening.
At Starfield, you can shop with your friends, enjoy delicious food & leisure activities, and relax from day to night, so plan a one-day trip to Starfield immediately.
At Starfield, you can shop with your friends, enjoy delicious food & leisure activities, and relax from day to night, so plan a one-day trip to Starfield immediately.
Now you can enjoy Starfield in various regions nationwide, such as Goyang, Coexmall, Anseong, Suwon (coming soon in 2023), Changwon (2025), Cheongna/Incheon (2027), Gwangju (2030).
스타필드 - Starfield (Shinsegae) - Colored background version
스타필드 - The Starfield mall in Suwon consists of eight underground levels & eight above ground levels.
Over 36,000 books are housed in the mall's library, which is located on the fourth through seventh floors of the mall while the bookshelves rise 72 feet high and extend over 72 feet long.
Over 36,000 books are housed in the mall's library, which is located on the fourth through seventh floors of the mall while the bookshelves rise 72 feet high and extend over 72 feet long.
스타필드 - 브롤러라면 지나칠 수 없는 브롤스타즈 굿즈샵 OPEN!
소장 욕구를 자극하는 인기 아이템부터 브롤러들을 위한 다양한 이벤트까지🎮
개성 넘치는 캐릭터들을 스타필드 수원에서 만나보세요
🎮스타필드 수원 1️⃣브롤스타즈 굿즈샵 📍1F 🗓 ~ 1/18(일)
소장 욕구를 자극하는 인기 아이템부터 브롤러들을 위한 다양한 이벤트까지🎮
개성 넘치는 캐릭터들을 스타필드 수원에서 만나보세요
🎮스타필드 수원 1️⃣브롤스타즈 굿즈샵 📍1F 🗓 ~ 1/18(일)
스타필드 - Starfield (Shinsegae) - Icons design based on logo design and using constellation imagery as reference
스타필드 - Starfield (Shinsegae) - Starfield Coexmall
스타필드 - The Starfield mall in Suwon consists of eight underground levels & eight above ground levels.
Over 36,000 books are housed in the mall's library, which is located on the fourth through seventh floors of the mall while the bookshelves rise 72 feet high and extend over 72 feet long.
Over 36,000 books are housed in the mall's library, which is located on the fourth through seventh floors of the mall while the bookshelves rise 72 feet high and extend over 72 feet long.
스타필드 - Starfield (Shinsegae) - Shopping bags
스타필드 - Starfield (Shinsegae) - Colored background version
스타필드 - Starfield (Shinsegae) - Pattern_1
스타필드 - Starfield (Shinsegae) - Pattern_2
스타필드 - Starfield (Shinsegae) - Branding for Starfield following examples on shopping malls
스타필드 - Starfield (Shinsegae) - Icons design based on logo design and using constellation imagery as reference
One of the highlights of Starfield Suwon is the impressive Starfield Library,
marking the second iteration after the iconic library at COEX Mall.
With floor-to-ceiling bookshelves and a cozy ambiance, it has quickly become a must-visit location for locals
and tourists alike, surpassing its predecessor in size, the Suwon library spans from the 4th to the 7th floors,
reaching an impressive height of 22 meters.
marking the second iteration after the iconic library at COEX Mall.
With floor-to-ceiling bookshelves and a cozy ambiance, it has quickly become a must-visit location for locals
and tourists alike, surpassing its predecessor in size, the Suwon library spans from the 4th to the 7th floors,
reaching an impressive height of 22 meters.
스타필드 - Starfield (Shinsegae) - Starfield Hanam events
스타필드 - Starfield (Shinsegae) - 🎅레고 산타 빌리지 ❤고양점 1F11/15(금) ~ 25/1/12(일) ❤안성점 1F11/17(일) ~ 25/1/13(월)
스타필드에서만 만나볼 수 있는 8M 대형 레고 크리스마스 트리🎄
알록달록 크리스마스 분위기 물씬 느낄 수 있는 레고 세상 속 산타마을로 놀러오세요-!
⠀
레고 마을의 산타 우체국에서 산타에게 소원 편지 보내기 이벤트와
⠀
레고로 오너먼트를 만들고 직접 트리에 걸어보는 체험까지-❄
⠀
산타마을에서 열리는 다양한 체험을 즐기고 추첨을 통해 산타의 선물도 GET-🎁
⠀
크리스마스 기념 열린 레고 세상 속 산타마을로 여러분을 초대합니다🙌
스타필드에서만 만나볼 수 있는 8M 대형 레고 크리스마스 트리🎄
알록달록 크리스마스 분위기 물씬 느낄 수 있는 레고 세상 속 산타마을로 놀러오세요-!
⠀
레고 마을의 산타 우체국에서 산타에게 소원 편지 보내기 이벤트와
⠀
레고로 오너먼트를 만들고 직접 트리에 걸어보는 체험까지-❄
⠀
산타마을에서 열리는 다양한 체험을 즐기고 추첨을 통해 산타의 선물도 GET-🎁
⠀
크리스마스 기념 열린 레고 세상 속 산타마을로 여러분을 초대합니다🙌
스타필드 - Starfield (Shinsegae) - Gwangju
