느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
PROJECT OVERVIEW: packaging design for Soju 21, a premium soju by 느린마을 (Slow Village) - Baesangmyun Brewery
CONCEPT: the design for Soju 21 celebrates the essence of pure rice-distilled soju, reflecting the Slow Village ethos of natural ingredients and traditional methods.
PACKAGING DETAILS:.
- Minimalist luxury with a sleek black-and-white color scheme creates a sophisticated and timeless aesthetic.
- Slow Village branding, the brand name, 느린마을, is prominently displayed in the top right corner, ensuring brand recognition.
- Pure transparency, the Soju 21 is housed in a clear glass bottle, showcasing the purity of the spirit itself.
- Rice paper label, a touch of tradition is introduced with a label crafted from rice paper, this choice complements the use of locally sourced rice and adds a subtle textural element, and to balance the packaging modernity.
- Storytelling through text, the left side of the label features a brief explanation of the slow, traditional process used to create Soju 21, printed directly on the rice paper, this text, combined with the minimalist design, allows the quality and craftsmanship of the soju to speak for itself.
Overall, the Soju 21 packaging design balances contemporary luxury with a deep respect for Slow Village's commitment to time-honored practices and natural ingredients.
CONCEPT: the design for Soju 21 celebrates the essence of pure rice-distilled soju, reflecting the Slow Village ethos of natural ingredients and traditional methods.
PACKAGING DETAILS:.
- Minimalist luxury with a sleek black-and-white color scheme creates a sophisticated and timeless aesthetic.
- Slow Village branding, the brand name, 느린마을, is prominently displayed in the top right corner, ensuring brand recognition.
- Pure transparency, the Soju 21 is housed in a clear glass bottle, showcasing the purity of the spirit itself.
- Rice paper label, a touch of tradition is introduced with a label crafted from rice paper, this choice complements the use of locally sourced rice and adds a subtle textural element, and to balance the packaging modernity.
- Storytelling through text, the left side of the label features a brief explanation of the slow, traditional process used to create Soju 21, printed directly on the rice paper, this text, combined with the minimalist design, allows the quality and craftsmanship of the soju to speak for itself.
Overall, the Soju 21 packaging design balances contemporary luxury with a deep respect for Slow Village's commitment to time-honored practices and natural ingredients.
느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
CONTEXT: Baesangmyun Brewery, a Korean traditional liquor producer.
Baesangmyun Brewery, established in 1996, is a South Korean company dedicated to brewing high-quality traditional liquors.
They're known for being the first Korean company to name itself after its founder, Baesangmyun, reflecting their pride in their products, over two generations, they've aimed to create beverages that contribute positively to both their customers and society.
Baesangmyun Brewery wants to grow into one of Asia's top liquor and culture companies.
Among the countless liquor companies, Baesangmyun Brewery will become a pioneer in refining and cultivating, and spreading alcohol-related culture.
Their Slow Village Makgeolli 느린마을 line is a popular brand known for its premium makgeolli, a Korean rice wine, they also produce other interesting options like Bokbunja-um, a raspberry liqueur, & Araq, a distilled spirit.
Soju 21 is more than just a spirit; it embodies BSM Brewery's dream of reviving authentic Korean distilled liquor.
Baesangmyun Brewery, established in 1996, is a South Korean company dedicated to brewing high-quality traditional liquors.
They're known for being the first Korean company to name itself after its founder, Baesangmyun, reflecting their pride in their products, over two generations, they've aimed to create beverages that contribute positively to both their customers and society.
Baesangmyun Brewery wants to grow into one of Asia's top liquor and culture companies.
Among the countless liquor companies, Baesangmyun Brewery will become a pioneer in refining and cultivating, and spreading alcohol-related culture.
Their Slow Village Makgeolli 느린마을 line is a popular brand known for its premium makgeolli, a Korean rice wine, they also produce other interesting options like Bokbunja-um, a raspberry liqueur, & Araq, a distilled spirit.
Soju 21 is more than just a spirit; it embodies BSM Brewery's dream of reviving authentic Korean distilled liquor.
느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
느린마을 Slow Village - 2021 - Branding & packaging 순쌀 증류식소주 느린마을 소주21 - Pure rice distilled soju - Soju 21
느린마을 - Branding based on pictorial techniques based on mountains, rivers, and soil, and the black & white photographs were used as graphic motifs to express the flow of time
