코롬방 제과점 - Colombang Bakery - A legacy reborn, Colombang Bakery's Modern Transformation
Evoking heritage, embracing the future
CHALLENGE: step into a new era of Colombang Bakery, Mokpo's historic landmark, with a rebranding that celebrates its rich heritage and embraces a fresh future.
Honoring the past, embracing the future, the bakery's founders, two sons carrying on their mother's legacy since 1949, sought a revitalized brand identity, this rebranding masterfully achieves that balance.
Honoring the past, embracing the future, the bakery's founders, two sons carrying on their mother's legacy since 1949, sought a revitalized brand identity, this rebranding masterfully achieves that balance.
Logo emblems design explanation
The colombang bird emblem is similar to the Colombang customers/owner emblem to reinforce the meaning of friendliness and loyalty between Colombang and its customers
코롬방 제과점 - Colombang Bakery - New logotype, identity & packaging design for the biggest and oldest bakery in the south of Korea (Mokpo) - Colombang Bakery's main new logotype design with its subsidiary variations
BRANDING: the Colombang takes flight, the centerpiece is a stunning, modern illustration of a colombang, a perfect symbol for the bakery, this symbol takes on an additional layer of meaning, transforming into a symbol that represents the founder herself:
- The main colombang symbol carries a stalk of wheat in its beak, signifying the core of the baking process.
- The second symbols, the founder's one cradles a baguette, with variations showcasing other delectable offerings like soft bread, croissants, or a Manju, the fruits of Colombang Bakery labor signifying the result of baking process.
This versatile branding offers a variety of options, English and Korean characters, the symbol displayed prominently above or beside the "Colombang" lettering with a captivating color palette to match any mood.
Colombang Bakery, where tradition meets modern elegance, and every bite is a celebration of legacy & innovation.
- The main colombang symbol carries a stalk of wheat in its beak, signifying the core of the baking process.
- The second symbols, the founder's one cradles a baguette, with variations showcasing other delectable offerings like soft bread, croissants, or a Manju, the fruits of Colombang Bakery labor signifying the result of baking process.
This versatile branding offers a variety of options, English and Korean characters, the symbol displayed prominently above or beside the "Colombang" lettering with a captivating color palette to match any mood.
Colombang Bakery, where tradition meets modern elegance, and every bite is a celebration of legacy & innovation.
코롬방 제과점 - Colombang Bakery main logotype variations
Colombang Bakery subsidiary logotype variations
코롬방 제과점 - Colombang Bakery's main new Korean logotype variation
CONTEXT: for nearly 70 years, Colombang Bakery (코롬방 제과점) has been a cornerstone of Mokpo, a haven for carb-loving locals and a must-visit for any pastry pilgrim, imagine stepping into a bakery steeped in history, the aroma of warm bread a siren call.
Here, tradition meets taste, with Colombang holding the prestigious title of one of South Korea's top five bakeries.
But Colombang isn't just about heritage; it's about innovation that delights, their star?, the legendary cream cheese baguette, picture a baguette, crisp and golden, its heart overflowing with rich, pillowy cream cheese. It's a textural symphony, a creamy counterpoint to the satisfying crunch, each bite is a testament to Colombang's dedication to quality and flavor.
So, if you find yourself in Mokpo, don't miss this gem, let Colombang Bakery whisk you away to a world of buttery bliss, where every bite is a celebration of their almost 70-year legacy.
Here, tradition meets taste, with Colombang holding the prestigious title of one of South Korea's top five bakeries.
But Colombang isn't just about heritage; it's about innovation that delights, their star?, the legendary cream cheese baguette, picture a baguette, crisp and golden, its heart overflowing with rich, pillowy cream cheese. It's a textural symphony, a creamy counterpoint to the satisfying crunch, each bite is a testament to Colombang's dedication to quality and flavor.
So, if you find yourself in Mokpo, don't miss this gem, let Colombang Bakery whisk you away to a world of buttery bliss, where every bite is a celebration of their almost 70-year legacy.
Additional emblems using Colombang Bakery's new building architecture
THE BAKERY TAKES SHAPES: the rebranding extends beyond the logo, weaving itself into the very fabric of Colombang Bakery.
Four elegant emblems capture the essence of the new building's architecture, highlighting the grand entrance, graceful arches, and charming windows.
Four elegant emblems capture the essence of the new building's architecture, highlighting the grand entrance, graceful arches, and charming windows.
코롬방 제과점 - Colombang Bakery main logotype variations
코롬방 제과점 - Colombang Bakery Instagram contents exemples
SOCIAL MEDIA: Colombang's Instagram will be a delightful reflection of the new brand identity, with captivating posts that showcase the bakery's heritage, enticing products, and stunning new look.
Colombang Bakery - Manju giftset box x10 - Packaging design is using the building architecture
PACKAGING: indulge in Colombang's exquisite Manju with limited-edition gift sets, the packaging boasts a modern, luxurious design.
Colombang Bakery - Manju giftset box x15 - Packaging design is using the building architecture
PACKAGING: the main box, in a striking wine lie color (for 10 Manju) or deep Khaki green (for 15 Manju), slides into a sleek gray cardboard box.
A window cleverly reveals the arches of the new building, offering a glimpse of the Manju's individual packaging within.
A window cleverly reveals the arches of the new building, offering a glimpse of the Manju's individual packaging within.
