A new brand promoting a happy healthier life with variant products, so meet Grida, your one-stop shop for well-being!
CHALLENGE: unleash your inner fire with the Grida new brand identity.
Grida isn't just a brand, it's a movement, I built Grida's brand identity to be as dynamic and energetic as the active lifestyle it supports.
BRANDING: the heart of the brand is the custom Meroche typeface, its playful design evokes a figure in motion, running, yes, but also with a joyful grin!, this embodies the happiness and energy Grida helps you achieve.
Red takes center stage in the color palette, symbolizing the fire Grida ignites within you, a vibrant gradient adds another layer of energy, propelling you toward your health and fitness goals.
Grida isn't just a brand, it's a movement, I built Grida's brand identity to be as dynamic and energetic as the active lifestyle it supports.
BRANDING: the heart of the brand is the custom Meroche typeface, its playful design evokes a figure in motion, running, yes, but also with a joyful grin!, this embodies the happiness and energy Grida helps you achieve.
Red takes center stage in the color palette, symbolizing the fire Grida ignites within you, a vibrant gradient adds another layer of energy, propelling you toward your health and fitness goals.
Grida - Symbols set
PICTOGRAMS: I created a unique set of eight pictograms derived from Meroche's characters, each playfully depicts muscles, biceps, pecs, abs, triceps, and motivational messages like "Keep Going.", this visual language reinforces Grida's commitment to your fitness journey.
Grida - Variant products, such as tumbler, vitamins booster, and pomade (cool-off)
PACKAGING THAT POPS: from tumblers that quench your thirst to vitamin boosters and post-workout cool-down pomade, Grida offers a variety of products, the packaging I designed seamlessly integrates with the brand identity, ensuring a consistent and impactful experience across the entire product line.
Grida - Graphic elements
Grida - Business cards
BEYOND THE GYM: Grida is more than just a workout, it's a lifestyle. We designed business cards, posters, t-shirts, a hooded sweatshirt, and a sporty eco-bag, a complete brand experience that lets you carry your Grida spirit everywhere you go.
Grida's brand identity is designed to inspire you, it's a visual representation of the energy, motivation, and joy you get with Grida, so, are you ready to unleash your inner fire?, Grida's here to help you take the first step.
Grida's brand identity is designed to inspire you, it's a visual representation of the energy, motivation, and joy you get with Grida, so, are you ready to unleash your inner fire?, Grida's here to help you take the first step.
Grida - Posters
Grida - Branding for this new brand promoting a healthier life with variant products
Grida - Graphic elements
CONTEXT: Grida isn't your average company, it's a vibrant family of passionate individuals, all united by a single mission, to empower you to live your healthiest, happiest life!, imagine a supportive sporty friend cheering you on from the sidelines, that's the kind of energy Grida brings.
We're more than just a company, we're a community dedicated to well-being inside and out, that's why Grida brought together three amazing sub-companies, each offering unique solutions to fuel your journey:
- Suso One, ever heard of the power of atomic hydrogen water?, Suso One brings you an innovative generator that creates this next-level H2O, packed with potential health benefits to keep you feeling energized.
- Darius, forget boring exercise routines!, Darius offers handcrafted wooden Persian meels, a beautiful and functional way to elevate your workouts, now you can get fit while adding a touch of elegance to your home gym.
- The Rise150, feeling sluggish?, The Rise150 is your daily detox and boost in a bottle, this powerful formula helps you eliminate toxins and supercharge your body, keeping you feeling your best every single day.
With Grida, you have everything you need to take control of your well-being, it's a fun, dynamic approach to health, just like having a supportive mom cheering you on to victory!, so join the Grida family today and start living your healthiest, happiest life!
We're more than just a company, we're a community dedicated to well-being inside and out, that's why Grida brought together three amazing sub-companies, each offering unique solutions to fuel your journey:
- Suso One, ever heard of the power of atomic hydrogen water?, Suso One brings you an innovative generator that creates this next-level H2O, packed with potential health benefits to keep you feeling energized.
- Darius, forget boring exercise routines!, Darius offers handcrafted wooden Persian meels, a beautiful and functional way to elevate your workouts, now you can get fit while adding a touch of elegance to your home gym.
- The Rise150, feeling sluggish?, The Rise150 is your daily detox and boost in a bottle, this powerful formula helps you eliminate toxins and supercharge your body, keeping you feeling your best every single day.
With Grida, you have everything you need to take control of your well-being, it's a fun, dynamic approach to health, just like having a supportive mom cheering you on to victory!, so join the Grida family today and start living your healthiest, happiest life!
Grida - Eco bag / Sportswear
Grida - Hooded sweatshirt
Grida - Graphic elements
