Connect You America - 2023 - Coco Conga x Robocar Poli. Packaging design for this new range of Coco Conga real fruit juices. Collaboration with the famous Poli & Friends characters.
CHALLENGE: Coco Conga x Robocar Poli, a delicious rescue mission.
Branding & packaging for joyful hydration, this project brings smiles and healthy refreshments to little ones with a unique co-branding collaboration between Coco Conga's fresh fruit juices and the beloved characters of Robocar Poli!
TARGET AUDIENCE: geared towards children who adore Robocar Poli and his crew, this range makes getting their daily dose of fruit juice an exciting adventure.
BRANDING: joyful & festive, the design exudes a celebratory vibe, capturing the essence of childhood fun.
Natural Appeal with a brown, farm-inspired font for Coco Conga conveys the brand's commitment to fresh ingredients.
"Yummy and Funny!" slogan, this playful tagline around the Coco Conga logo promises both delicious taste and Robocar Poli-themed entertainment.
PACKAGING: center stage branding, the Coco Conga logo takes center stage on the bottle sleeve, instantly recognizable to young fans.
Generous fruit hero, a vibrant, oversized illustration of the fruit corresponding to each juice flavor sits prominently on the packaging.
Robocar Poli to the rescue!, each Robocar Poli character playfully peeks from the bottom of the bottle, instantly connecting the flavor to its animated hero.
RESULT: this co-branding effort creates a visually appealing and engaging product line.
With Coco Conga's commitment to fresh juices and the playful world of Robocar Poli, every bottle becomes a delightful rescue mission for little taste buds and imaginations!
Branding & packaging for joyful hydration, this project brings smiles and healthy refreshments to little ones with a unique co-branding collaboration between Coco Conga's fresh fruit juices and the beloved characters of Robocar Poli!
TARGET AUDIENCE: geared towards children who adore Robocar Poli and his crew, this range makes getting their daily dose of fruit juice an exciting adventure.
BRANDING: joyful & festive, the design exudes a celebratory vibe, capturing the essence of childhood fun.
Natural Appeal with a brown, farm-inspired font for Coco Conga conveys the brand's commitment to fresh ingredients.
"Yummy and Funny!" slogan, this playful tagline around the Coco Conga logo promises both delicious taste and Robocar Poli-themed entertainment.
PACKAGING: center stage branding, the Coco Conga logo takes center stage on the bottle sleeve, instantly recognizable to young fans.
Generous fruit hero, a vibrant, oversized illustration of the fruit corresponding to each juice flavor sits prominently on the packaging.
Robocar Poli to the rescue!, each Robocar Poli character playfully peeks from the bottom of the bottle, instantly connecting the flavor to its animated hero.
RESULT: this co-branding effort creates a visually appealing and engaging product line.
With Coco Conga's commitment to fresh juices and the playful world of Robocar Poli, every bottle becomes a delightful rescue mission for little taste buds and imaginations!
Connect You America - 2023 - Coco Conga x Robocar Poli. Packaging design for this new range of Coco Conga real fruit juices. Collaboration with the famous Poli & Friends characters.
CONTEXT: Kate Yoo, a driven entrepreneur, arrived in the United States from Korea with a vision, she dreamed of creating Connect You America, a company dedicated to offering fun and healthy products for everyone for the American market.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Connect You America aims to bring joy and flavor to your table!, they offer a delightful selection of treats, including Coco Conga.
Featuring refreshing coco de nata juices and fruity flavors (partnering with the beloved Robocar Poli characters!), Coco Conga is a fun option for everyone, but that's not all!, Connect You America also offers Boba Bliss bubble tea, perfect for bubble tea enthusiasts, and Yumy!, a line of delicious and authentic American ready-meals.
Connect You America - 2023 - Coco Conga x Robocar Poli. Packaging design for this new range of Coco Conga real fruit juices. Collaboration with the famous Poli & Friends characters.
CONTEXT: Coco Conga is a drink produced by Connect You America, this range of beverages combines fruit juice with coconut gel.
Robocar Poli 로보카 폴리 is a South Korean animated television series produced by Roi Visual, it premiered on EBS on February 28, 2011.
The series follows the adventures of eight rescue vehicles that transform into robots, Poli is a blue police car, the leader of the group, Roy is a red fire truck, Amber is a yellow ambulance, Heli is a green helicopter, Spook is a purple tow truck, Digger is an orange excavator, Ace is a white airplane, Tractor is a light blue tractor.
The series is popular with children for its catchy characters, action-packed stories, and positive messages about the importance of teamwork and helping others, here are some of the reasons why Robocar Poli is so popular.
- The characters are loveable and funny, children can easily relate to the vehicles, which each have their own unique personalities and strengths.
- The stories are full of action and adventure, children are captivated by the adventures of the vehicles, who face many dangers and must often use their special skills to save the day.
- The series teaches positive messages, Robocar Poli teaches children about the importance of teamwork, helping others, and road safety.
Robocar Poli 로보카 폴리 is a South Korean animated television series produced by Roi Visual, it premiered on EBS on February 28, 2011.
The series follows the adventures of eight rescue vehicles that transform into robots, Poli is a blue police car, the leader of the group, Roy is a red fire truck, Amber is a yellow ambulance, Heli is a green helicopter, Spook is a purple tow truck, Digger is an orange excavator, Ace is a white airplane, Tractor is a light blue tractor.
The series is popular with children for its catchy characters, action-packed stories, and positive messages about the importance of teamwork and helping others, here are some of the reasons why Robocar Poli is so popular.
- The characters are loveable and funny, children can easily relate to the vehicles, which each have their own unique personalities and strengths.
- The stories are full of action and adventure, children are captivated by the adventures of the vehicles, who face many dangers and must often use their special skills to save the day.
- The series teaches positive messages, Robocar Poli teaches children about the importance of teamwork, helping others, and road safety.
