Provoke - 프로보크 - Reimagining an Industrial Icon - Branding Provoke in Seoul, a cultural & artistic center
CHALLENGE: Mullae-dong, Yeongdeungpo District, Seoul, South Korea, nestled within this historic neighborhood lies Provoke, a vibrant cultural and artistic center reborn from the industrial shell of the former Daesun flour mill factory.
After three decades of vacancy, Provoke breathes new life into the area, meticulously preserving the factory's unique, triangular structure while transforming it into a dynamic hub for creativity.
BRANDING: a legacy reimagined, the design approach for Provoke's branding pays homage to its fascinating past, the logo, inspired by the factory's eight triangular buildings, takes the form of a stylized "V," a subtle nod to the venue's architectural heritage.
RESULT: Provoke, where History meets innovation, this project showcases the power of branding in revitalizing a space steeped in history through a thoughtful visual language, Provoke not only celebrates its industrial heritage but also positions itself as a forward-thinking destination for Seoul's vibrant cultural scene.
After three decades of vacancy, Provoke breathes new life into the area, meticulously preserving the factory's unique, triangular structure while transforming it into a dynamic hub for creativity.
BRANDING: a legacy reimagined, the design approach for Provoke's branding pays homage to its fascinating past, the logo, inspired by the factory's eight triangular buildings, takes the form of a stylized "V," a subtle nod to the venue's architectural heritage.
RESULT: Provoke, where History meets innovation, this project showcases the power of branding in revitalizing a space steeped in history through a thoughtful visual language, Provoke not only celebrates its industrial heritage but also positions itself as a forward-thinking destination for Seoul's vibrant cultural scene.
Provoke - 프로보크 font & pictograms, design based on the logo
TYPOGRAPHY: with a twist, a custom typeface was developed to mirror Provoke's essence, each letter is meticulously divided with a bold serif portion symbolizing the building's rich industrial past, while a sleek, sans-serif counterpart represents the center's exciting future.
Building a world of Provoke, beyond the logo and typeface, a comprehensive visual identity was meticulously crafted.
Bespoke pictograms, echoing the typographic style, add depth and personality to Provoke's world, these elements seamlessly integrate across business cards, posters, and signage, creating a cohesive brand experience.
Building a world of Provoke, beyond the logo and typeface, a comprehensive visual identity was meticulously crafted.
Bespoke pictograms, echoing the typographic style, add depth and personality to Provoke's world, these elements seamlessly integrate across business cards, posters, and signage, creating a cohesive brand experience.
Provoke - 프로보크 - Black & white branding
Provoke - 프로보크 - Opening poster featuring a minimalist design that captures the simplicity and raw essence of the factory setting
Provoke - 프로보크 - Branding color variations branding
Provoke - 프로보크 - Website, design based on the logo
WEBSITE: the Provoke website design seamlessly blends form and function, triangles come alive as interactive elements, guiding users through a wealth of information about upcoming events, exhibitions, and rental options, this user-friendly interface allows for easy booking, whether you seek a partial rental for a photoshoot or a full venue takeover for a concert.
Provoke - 프로보크 - Website, design based on the logo
Provoke - 프로보크 - Website, design based on the logo
Provoke - 프로보크 - Business cards & post-it
Provoke - 프로보크 - ReDiscovered in 2016, under development
A factory creating Culture, Arts and LifestyleGraphic design
A factory creating Culture, Arts and LifestyleGraphic design
Provoke - 프로보크 - Exhibition desk entrance
Provoke - 프로보크 - Graphic design
Before remodeling photoshoots of the former Daesun Flour Mill [대선제분] factory, which was built in 1936
CONTEXT: Provoke is a regenerated cultural complex space located in Seoul’s neighborhood Mullae-dong,문래동 in the Yeongdeungpo district, 영등포구.
This space was part of the former Daesun Flour Mill [대선제분] factory, which was built in 1936As part of a “Modern Industrial Heritage Regeneration Project Agreement” in which the original owner agreed for the buildings to be rented for a duration of 20 years (2018-2038), the first and second floors of the property’s 8 buildings will be rented out to suitable tenants “to create space for culture, performances, lectures, and exhibitions.
Provoke Seoul is a multi-purpose creative space located in Seoul (South Korea), it offers a variety of rental spaces for events, photo shoots, film productions, art exhibitions, and concerts, the space is known for its unique and industrial aesthetic, which has made it a popular location for creative professionals, additionally, you can find a restaurant and a bar, here are some of the things that Provoke Seoul is known for:
- Unique and industrial aesthetic, the space features a variety of salvaged materials and reclaimed furniture, which gives it a unique and industrial look.
- Versatile rental spaces, the space can be rented out for a variety of purposes, including events, photo shoots, film productions, and workshops.
- Convenient location, Provoke is located in the trendy neighborhood of Mullae-dong, which is close to a variety of restaurants, cafes, and shops.
This space was part of the former Daesun Flour Mill [대선제분] factory, which was built in 1936As part of a “Modern Industrial Heritage Regeneration Project Agreement” in which the original owner agreed for the buildings to be rented for a duration of 20 years (2018-2038), the first and second floors of the property’s 8 buildings will be rented out to suitable tenants “to create space for culture, performances, lectures, and exhibitions.
Provoke Seoul is a multi-purpose creative space located in Seoul (South Korea), it offers a variety of rental spaces for events, photo shoots, film productions, art exhibitions, and concerts, the space is known for its unique and industrial aesthetic, which has made it a popular location for creative professionals, additionally, you can find a restaurant and a bar, here are some of the things that Provoke Seoul is known for:
- Unique and industrial aesthetic, the space features a variety of salvaged materials and reclaimed furniture, which gives it a unique and industrial look.
- Versatile rental spaces, the space can be rented out for a variety of purposes, including events, photo shoots, film productions, and workshops.
- Convenient location, Provoke is located in the trendy neighborhood of Mullae-dong, which is close to a variety of restaurants, cafes, and shops.
Before remodeling photoshoots of the former Daesun Flour Mill [대선제분] factory, which was built in 1936
Before remodeling photoshoots of the former Daesun Flour Mill [대선제분] factory, which was built in 1936
Before remodeling photoshoots of the former Daesun Flour Mill [대선제분] factory, which was built in 1936
Before remodeling photoshoots of the former Daesun Flour Mill [대선제분] factory, which was built in 1936
