우리밀 - Woorimil Co., Ltd. - Packaging design - A journey to natural flavors
CHALLENGE: creating impactful packaging for Woorimil Co.'s Korean wheat straight flavor curry and jjajang sauces presented a unique challenge, while the initial focus was on bold visuals showcasing the deliciousness of the dishes, the project evolved to emphasize the natural ingredients and traditional recipes.
PACKAGING: bold flavors take center stage, this first iteration aimed to grab attention with a powerful aerial view, a steaming bowl of Jajangmyeon or a succulent chicken curry dish dominated the top of the pouch, with the key ingredients used in these classic Korean meals at the bottom of the pouch, this explosion of flavor was anchored by a prominent "Well taste" label, providing clear product information.
RESULT: through this design journey, I effectively captured the essence of Woorimil Co.'s brand with bold flavors crafted with high-quality, natural ingredients.
PACKAGING: bold flavors take center stage, this first iteration aimed to grab attention with a powerful aerial view, a steaming bowl of Jajangmyeon or a succulent chicken curry dish dominated the top of the pouch, with the key ingredients used in these classic Korean meals at the bottom of the pouch, this explosion of flavor was anchored by a prominent "Well taste" label, providing clear product information.
RESULT: through this design journey, I effectively captured the essence of Woorimil Co.'s brand with bold flavors crafted with high-quality, natural ingredients.
우리밀 - Woorimil Co., Ltd. - Our meal renewal packaging design
CONTEXT: a pioneer in sustainable and healthy food.
Woorimil Co., established in 1989, is a South Korean company dedicated to producing wholesome and eco-friendly food products using domestically grown crops, rooted in the mission to revitalize domestic wheat cultivation, Woorimil has emerged as a frontrunner in the Korean food industry, garnering recognition for its unwavering commitment to quality, sustainability, and community engagement.
Cornerstones of Woorimil's philosophy:
- Championing domestic agriculture, Woorimil stands as a staunch advocate for Korean agriculture, they prioritize sourcing 100% of their ingredients from locally grown crops, ensuring the freshness and quality of their products while supporting Korean farmers and rural communities.
- Health and safety at the forefront, Woorimil places the health and well-being of its consumers at the forefront, they meticulously craft their products without compromising on safety, eliminating the use of harmful synthetic additives and artificial ingredients.
- Sustainable practices, Woorimil is committed to minimizing its environmental impact, they actively implement sustainable practices throughout their operations, from reducing waste and energy consumption to promoting eco-friendly packaging.
- Diverse product range, Woorimil caters to a wide range of consumer preferences with its extensive product portfolio, their offerings encompass flour, noodles, ramen, biscuits, snacks, beverages, and gift sets, all crafted with the same dedication to quality and sustainability.
- Woorimil's Impact and legacy extends far beyond its delectable products, the company has played a pivotal role in revitalizing domestic wheat cultivation, promoting sustainable agricultural practices, and supporting the livelihoods of Korean farmers, moreover, Woorimil has garnered the trust and admiration of health-conscious consumers seeking wholesome and eco-friendly food options.
Conclusion, Woorimil Co. stands as a beacon of hope in the realm of sustainable and healthy food production. Their unwavering commitment to quality, community engagement, and environmental stewardship has solidified their position as a frontrunner in the Korean food industry, as Woorimil continues to innovate and expand, it remains steadfast in its mission to nourish the well-being of individuals and the planet alike.
Woorimil Co., established in 1989, is a South Korean company dedicated to producing wholesome and eco-friendly food products using domestically grown crops, rooted in the mission to revitalize domestic wheat cultivation, Woorimil has emerged as a frontrunner in the Korean food industry, garnering recognition for its unwavering commitment to quality, sustainability, and community engagement.
Cornerstones of Woorimil's philosophy:
- Championing domestic agriculture, Woorimil stands as a staunch advocate for Korean agriculture, they prioritize sourcing 100% of their ingredients from locally grown crops, ensuring the freshness and quality of their products while supporting Korean farmers and rural communities.
- Health and safety at the forefront, Woorimil places the health and well-being of its consumers at the forefront, they meticulously craft their products without compromising on safety, eliminating the use of harmful synthetic additives and artificial ingredients.
- Sustainable practices, Woorimil is committed to minimizing its environmental impact, they actively implement sustainable practices throughout their operations, from reducing waste and energy consumption to promoting eco-friendly packaging.
- Diverse product range, Woorimil caters to a wide range of consumer preferences with its extensive product portfolio, their offerings encompass flour, noodles, ramen, biscuits, snacks, beverages, and gift sets, all crafted with the same dedication to quality and sustainability.
- Woorimil's Impact and legacy extends far beyond its delectable products, the company has played a pivotal role in revitalizing domestic wheat cultivation, promoting sustainable agricultural practices, and supporting the livelihoods of Korean farmers, moreover, Woorimil has garnered the trust and admiration of health-conscious consumers seeking wholesome and eco-friendly food options.
Conclusion, Woorimil Co. stands as a beacon of hope in the realm of sustainable and healthy food production. Their unwavering commitment to quality, community engagement, and environmental stewardship has solidified their position as a frontrunner in the Korean food industry, as Woorimil continues to innovate and expand, it remains steadfast in its mission to nourish the well-being of individuals and the planet alike.
