Hyundai Motor Club - Revving Up Passion: The New Hyundai Motor Club Branding
CHALLENGE: revitalize the brand identity of Hyundai Motor Club, a global community for passionate fans all over the world.
CONCEPT: unleash the drive, and connect with the Club, the new Hyundai Motor Club branding embodies a spirit of dynamism and action.
PROJECT OBJECTIVE: sporty aesthetic, the design embraces a bold and energetic look with a vibrant color palette, alongside the iconic vibrating Hyundai blue, a range of modern hues injects excitement, reflecting the thrill of driving.
Modern appeal, the silver gradient adds a touch of sophistication, aligning with the cutting-edge technology of Hyundai vehicles, the use of contemporary colors and a sleek design establishes a fresh and relevant image for the club.
Brand Recognition and retention of the Modern H font ensure instant brand recognition, fostering a sense of heritage and trust.
BENEFITS: an engaged community with dynamic branding that speaks to the core values of Hyundai enthusiasts, fostering a sense of belonging and shared passion.
Enhanced communication, the brand identity serves as a powerful visual tool to effectively communicate about Hyundai Motor events, merchandise, and new car launches, keeping members informed and engaged.
Overall, the new Hyundai Motor Club branding is more than just a logo; it's a visual representation of an active community fueled by automotive passion, it's a brand identity that's ready to shift gears and take the club experience to the next level.
TARGET AUDIENCE: this rebrand focuses on a primarily male audience with a strong interest in the automotive world.
CONCEPT: unleash the drive, and connect with the Club, the new Hyundai Motor Club branding embodies a spirit of dynamism and action.
PROJECT OBJECTIVE: sporty aesthetic, the design embraces a bold and energetic look with a vibrant color palette, alongside the iconic vibrating Hyundai blue, a range of modern hues injects excitement, reflecting the thrill of driving.
Modern appeal, the silver gradient adds a touch of sophistication, aligning with the cutting-edge technology of Hyundai vehicles, the use of contemporary colors and a sleek design establishes a fresh and relevant image for the club.
Brand Recognition and retention of the Modern H font ensure instant brand recognition, fostering a sense of heritage and trust.
BENEFITS: an engaged community with dynamic branding that speaks to the core values of Hyundai enthusiasts, fostering a sense of belonging and shared passion.
Enhanced communication, the brand identity serves as a powerful visual tool to effectively communicate about Hyundai Motor events, merchandise, and new car launches, keeping members informed and engaged.
Overall, the new Hyundai Motor Club branding is more than just a logo; it's a visual representation of an active community fueled by automotive passion, it's a brand identity that's ready to shift gears and take the club experience to the next level.
TARGET AUDIENCE: this rebrand focuses on a primarily male audience with a strong interest in the automotive world.
Hyundai Motor Club - Main new logotype
CONTEXT: Hyundai Motor Group operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea which has an annual production capacity of 1.6 million units.
The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through 5,000 dealerships and showrooms.
As of 2022, Hyundai is the world's third-largest carmaker in terms of production, behind Toyota and Volkswagen.
The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through 5,000 dealerships and showrooms.
As of 2022, Hyundai is the world's third-largest carmaker in terms of production, behind Toyota and Volkswagen.
Merchandising products related to the new branding
2023 Hyundai N Festival 4th round match
TEAM HMC Racing Team finished safely!!
TEAM HMC Racing Team finished safely!!
Hyundai N Festival Round 3!! - 인제스피디움에서 진행된 현대 N 페스티벌 3라운드!!
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TEAMHMC를 응원해주신 모든 분들과 레이싱에 열정을 다 태워준 모든 선수분들
그리고 팀원분들께 감사드리며 다음 라운드를 또 기약하겠습니다!
감사합니다!!
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TEAMHMC를 응원해주신 모든 분들과 레이싱에 열정을 다 태워준 모든 선수분들
그리고 팀원분들께 감사드리며 다음 라운드를 또 기약하겠습니다!
감사합니다!!
Merchandising products related to the new branding
Hyundai Motor Club - Subsidiary logo color variations
Hyundai Motor Club - Instagram account
Hyundai Motor Club - Instagram post
Hyundai Motor Club - HMC decalcomania on t-shirt
Hyundai Motor Club - Instagram post
Hyundai Motor Club - 2023 현대 N 페스티벌
TEAM HMC Final Round.
TEAM HMC Final Round.
Hyundai Motor Club - 강력하고도 여운이 남는 주행감성을
E-GMP 플랫폼을 기반으로 완벽하게 실현한
현대자동차 IONIQ5 N !!
E-GMP 플랫폼을 기반으로 완벽하게 실현한
현대자동차 IONIQ5 N !!
