Equify Health - Main rebranding - Bringing a touch of modernity to the branding while keeping the original symbol
PROJECT OBJECTIVE: develop a powerful brand identity for Equify Health, a healthcare startup dedicated to revolutionizing care delivery through empathy and equity.
This innovative start-up I was approached by on UpWork aims to empower healthcare providers by equipping them to build inclusive relationships with marginalized patients, rehumanize the patient-physician connection by fostering deeper understanding and connection between patients and providers, and improve health outcomes for all by leveling the playing field by ensuring quality care reaches everyone, regardless of background.
TARGET AUDIENCE: Equify Health's brand speaks to a diverse audience, including healthcare providers seeking to enhance their patient interaction skills.
Patients from marginalized communities, including Black individuals, LGBTQIA+ and MOGAI populations, Asian and Hispanic communities, individuals with disabilities, those facing economic hardship, and senior citizens.
BRAND STRATEGY: Equify Health's brand identity will embody its core values of empathy and inclusivity. I created a visual language and messaging that communicates freshness and modernity by reflecting a forward-thinking approach to healthcare, and human-centered care while highlighting the importance of genuine connection between patients and providers, empathy, and inclusivity while demonstrating a commitment to understanding and serving the needs of all patients.
DESIGN CONSIDERATIONS: the brand design will visually represent the idea of "leveling the playing field" in healthcare. We will utilize elements that convey openness and accessibility by encouraging patients from all backgrounds to seek care.
Warmth and connection by fostering trust and a sense of partnership between patients and providers. Strength and support by highlighting Equify Health's commitment to empowering both providers and patients.
Overall, the new Equify Health brand will be a beacon of hope, signifying a future of healthcare where everyone has access to high-quality, compassionate care.
Intelo is a friendly font that suggests friendliness and invites connection, echoing our belief in the power of human empathy, an inviting letterform coming as a solution to the need for more human kindness in our hard & brutal world, the new branding wants to express that safe, quality healthcare should be a right, not a privilege, that is why Equify Health is working relentlessly to improve healthcare delivery for all patients.
This innovative start-up I was approached by on UpWork aims to empower healthcare providers by equipping them to build inclusive relationships with marginalized patients, rehumanize the patient-physician connection by fostering deeper understanding and connection between patients and providers, and improve health outcomes for all by leveling the playing field by ensuring quality care reaches everyone, regardless of background.
TARGET AUDIENCE: Equify Health's brand speaks to a diverse audience, including healthcare providers seeking to enhance their patient interaction skills.
Patients from marginalized communities, including Black individuals, LGBTQIA+ and MOGAI populations, Asian and Hispanic communities, individuals with disabilities, those facing economic hardship, and senior citizens.
BRAND STRATEGY: Equify Health's brand identity will embody its core values of empathy and inclusivity. I created a visual language and messaging that communicates freshness and modernity by reflecting a forward-thinking approach to healthcare, and human-centered care while highlighting the importance of genuine connection between patients and providers, empathy, and inclusivity while demonstrating a commitment to understanding and serving the needs of all patients.
DESIGN CONSIDERATIONS: the brand design will visually represent the idea of "leveling the playing field" in healthcare. We will utilize elements that convey openness and accessibility by encouraging patients from all backgrounds to seek care.
Warmth and connection by fostering trust and a sense of partnership between patients and providers. Strength and support by highlighting Equify Health's commitment to empowering both providers and patients.
Overall, the new Equify Health brand will be a beacon of hope, signifying a future of healthcare where everyone has access to high-quality, compassionate care.
Intelo is a friendly font that suggests friendliness and invites connection, echoing our belief in the power of human empathy, an inviting letterform coming as a solution to the need for more human kindness in our hard & brutal world, the new branding wants to express that safe, quality healthcare should be a right, not a privilege, that is why Equify Health is working relentlessly to improve healthcare delivery for all patients.
Equify Health is fighting for health care for everyone!
CONTEXT: there has been a growing focus on addressing health equity in recent years, particularly since the COVID-19 pandemic, studies consistently show that marginalized groups have worse outcomes and higher mortality rates than white Americans.
Equify Health is committed to transforming care delivery through empathy & equity.
Equify Health aims to improve outcomes for everyone by rehumanizing the patient-physician relationship & empowering healthcare providers to build inclusive relationships with marginalized patients.
The ultimate goal is to improve the healthcare experience and outcomes for underserved patients without adding to physician burnout.
Equify Health was founded to improve health outcomes for all by identifying & resolving gaps in patient experiences.
Equify Health is committed to transforming care delivery through empathy & equity.
Equify Health aims to improve outcomes for everyone by rehumanizing the patient-physician relationship & empowering healthcare providers to build inclusive relationships with marginalized patients.
The ultimate goal is to improve the healthcare experience and outcomes for underserved patients without adding to physician burnout.
Equify Health was founded to improve health outcomes for all by identifying & resolving gaps in patient experiences.
Equify Health - Main rebranding - Bringing a touch of modernity to the branding while keeping the original symbol
CONTEXT: Equify Health is leading the way to revolutionize medical practice to improve healthcare for all, and to bring new, transformative solutions to healthcare systems.
Equify Health's pioneering collaborative approach energizes and empowers medical providers to reexamine how they’re moving patients through the continuum of care so they can autocorrect yet unrecognized barriers to successful, inclusive healthcare delivery.
Equify Health's pioneering collaborative approach energizes and empowers medical providers to reexamine how they’re moving patients through the continuum of care so they can autocorrect yet unrecognized barriers to successful, inclusive healthcare delivery.
Equify Health - Main rebranding - Bringing a touch of modernity to the branding while keeping the original symbol
CONTEXT: every human has the right to safe, quality care, Equify Health is on a mission to improve healthcare for everyone by revolutionizing patient-provider experiences.
Importantly, Equify Health's approach is built on empathy and self-discovery and provides the tools needed to place all people's dignity, humanity, and values at the center of healthcare practice.
Visit Equifyhealth.com for more on how this innovative startup advances health for all.
Importantly, Equify Health's approach is built on empathy and self-discovery and provides the tools needed to place all people's dignity, humanity, and values at the center of healthcare practice.
Visit Equifyhealth.com for more on how this innovative startup advances health for all.
Equify Health - Business cards
Equify Health is fighting for healthcare for everyone! - Poster
Equify Health - Truck poster
Equify Health - Urban posters
Equify Health - Brand identity
Equify Health - Urban posters
Equify Health - B&W logo + symbol
Equify Health - Urban posters
Equify Health - Brand identity
Equify Health - Business cards
Equify Health - Website optimization
Equify Health - Main rebranding - Bringing a touch of modernity to the branding while keeping the original symbol
RESULTS: the rebranding of Equify Health reflects a significant shift toward a more human-centered and inclusive identity.
The updated logo and branding now resonate more closely with underrepresented communities, including minorities, Black, LGBTQIA+, MOGAI, Asian, and Hispanic populations.
This new approach emphasizes comfort, warmth, and a friendlier connection, aligning with the organization's values of inclusivity and support.
The updated logo and branding now resonate more closely with underrepresented communities, including minorities, Black, LGBTQIA+, MOGAI, Asian, and Hispanic populations.
This new approach emphasizes comfort, warmth, and a friendlier connection, aligning with the organization's values of inclusivity and support.
Equify Health - Color palette
Equify Health is fighting for health care for everyone!
CONTEXT: a future where every patient receives safe, quality care.
In the last decades, despite increased funding, no progress has been made towards reducing health disparities, marginalized groups continue to have worse health outcomes and higher mortality rates than white Americans.
As a person of color, the founder of Equity Health realized that the problem goes beyond race & social factors, improving patient experiences is closely linked with advancing health equity.
Unfortunately, the healthcare system fails to recognize this crucial connection, Equify Health was founded to bridge this gap and improve healthcare delivery for everyone.
In the last decades, despite increased funding, no progress has been made towards reducing health disparities, marginalized groups continue to have worse health outcomes and higher mortality rates than white Americans.
As a person of color, the founder of Equity Health realized that the problem goes beyond race & social factors, improving patient experiences is closely linked with advancing health equity.
Unfortunately, the healthcare system fails to recognize this crucial connection, Equify Health was founded to bridge this gap and improve healthcare delivery for everyone.
Equify Health - LinkedIn account
