Stone Brand Consulting - 스톤 브랜드 컨설팅

Corporate branding - 2024

PROJECT OBJECTIVES: in this project, I spearheaded the rebranding of a well-established design agency in Seoul, South Korea, the ambition was to craft a dynamic and powerful new identity that reflected the agency's reputation for excellence and its forward-thinking approach to design.
To complement the logo's boldness, a powerful typeface was chosen, this font exudes strength & stability, conveying the agency's unwavering commitment to quality & its established position within the design industry.
Through this strategic rebranding, the design agency has gained a fresh and dynamic identity that perfectly reflects its innovative spirit and dedication to exceptional design, the new brand system empowers the agency to attract new clients, cultivate a stronger brand presence, & propel itself further into the future of design.

Stone Brand Consulting - 스톤 브랜드 컨설팅 - Corporate branding

CONTEXT: Stone Brand Consulting is a talented and renowned design agency based in Seoul with 12 years of history providing strategic & creative services for international & major national brands in Korea such as Lotte, Shinhan Bank, Kanu, Villiv, Amore Pacific, 순수해작, L'Oreal, 미니막스.
Stone is a design agency with new thoughts and innovation, meaningful to the world by creating meaningful branding & packaging with a group of marketing and creative experts led by Simon Park (CEO).

스톤은 새로운 생각과 혁신으로 - 세상에 의미있는 놀라움을 만드는 - 브랜드&마케팅 전문가 그룹입니다

Stone Brand Consulting - 스톤 브랜드 컨설팅 - The centerpiece of the rebrand is a bold logo featuring a vibrant blue color.

This energetic hue evokes feelings of trust, stability, and creativity, perfectly encapsulating the agency's core values, the logo design itself utilizes a captivating, round shape, symbolizing the agency's collaborative process and its ability to bring ideas to life.