MY MISSION: I was hired by CJ Cheiljedang Corporation, a major subsidiary of the CJ Group, one of South Korea's largest chaebols, during my two-year fixed-term contract (June 2010 - June 2012), I served as Team Leader within the CJ Design Center, their in-house design agency.
I led a team of 2-3 designers, competing directly with other CJ Design Center creative teams. Together, we focused on packaging and branding for CJ Cheiljedang's prominent brands, including VIPS, Beksul, Freshian, Bibigo, Hetbahn, Cj Nutra, Hanppuri, Dasida, Haechandle, Petitzel, and SPAM.
CHALLENGE: beyond team leadership, I was entrusted by the CJ Design Center's Creative Director to develop packaging that incorporated European aesthetics for these brands.
This presented a unique challenge by achieving a balance between Korean consumer culture and European vibes, finding the right dosage of European design elements proved crucial, and the packaging needed to represent Korean food for its intended audience while subtly incorporating a touch of European flair.
BENEFIT: my experience at CJ Cheiljedang allowed me to hone my leadership skills, collaborate effectively within a creative team, and navigate the complexities of adapting design for a specific market while incorporating new influences.
Please find below some of the major packagings I created for CJ Cheiljedang Corporation.
I led a team of 2-3 designers, competing directly with other CJ Design Center creative teams. Together, we focused on packaging and branding for CJ Cheiljedang's prominent brands, including VIPS, Beksul, Freshian, Bibigo, Hetbahn, Cj Nutra, Hanppuri, Dasida, Haechandle, Petitzel, and SPAM.
CHALLENGE: beyond team leadership, I was entrusted by the CJ Design Center's Creative Director to develop packaging that incorporated European aesthetics for these brands.
This presented a unique challenge by achieving a balance between Korean consumer culture and European vibes, finding the right dosage of European design elements proved crucial, and the packaging needed to represent Korean food for its intended audience while subtly incorporating a touch of European flair.
BENEFIT: my experience at CJ Cheiljedang allowed me to hone my leadership skills, collaborate effectively within a creative team, and navigate the complexities of adapting design for a specific market while incorporating new influences.
Please find below some of the major packagings I created for CJ Cheiljedang Corporation.
CJ Cheiljedang - SPAM - Packaging for Chuseok & Seollal SPAM gift boxset, and design research for premium original SPAM
CONTEXT: CJ Group is a South Korean multinational conglomerate holding company headquartered in Seoul, South Korea, it is one of the largest chaebols in the country, chaebols are large industrial groups that are family-controlled and play a significant role in the South Korean economy.
CJ Group comprises numerous businesses in various industries, including:
- Food and food service: CJ CheilJedang, the largest subsidiary of CJ Group, is a major player in the global food industry, producing food ingredients, processed foods, and beverages. CJ Group also owns and operates a variety of restaurant chains in Korea and around the world.
- Entertainment and media: CJ ENM is a major entertainment company in South Korea, producing and distributing films, television shows, and music, CJ ENM also operates a number of cable television channels and movie theaters.
- Logistics: CJ Logistics is a leading logistics company in South Korea, providing a wide range of logistics services to businesses and consumers.
- Home shopping: CJ ENM operates the Home Shopping Network, a major home shopping channel in South Korea.
- Shopping malls: CJ Group owns and operates a number of shopping malls in Korea.
- Education: CJ Group operates a number of educational institutions in Korea.
CJ Group is a major force in the South Korean economy, and its businesses have a significant impact on the lives of Koreans, the group is also increasingly active internationally, and its products and services are becoming more popular around the world.
CJ Groupg is leaping forward as a global food & bio company through endless challenges & innovation, the company aims to practice consumer-oriented management with the DNA of change and innovation and transform itself into a global lifestyle company that can create health, joy, and convenience.
CJ Group comprises numerous businesses in various industries, including:
- Food and food service: CJ CheilJedang, the largest subsidiary of CJ Group, is a major player in the global food industry, producing food ingredients, processed foods, and beverages. CJ Group also owns and operates a variety of restaurant chains in Korea and around the world.
- Entertainment and media: CJ ENM is a major entertainment company in South Korea, producing and distributing films, television shows, and music, CJ ENM also operates a number of cable television channels and movie theaters.
- Logistics: CJ Logistics is a leading logistics company in South Korea, providing a wide range of logistics services to businesses and consumers.
- Home shopping: CJ ENM operates the Home Shopping Network, a major home shopping channel in South Korea.
- Shopping malls: CJ Group owns and operates a number of shopping malls in Korea.
- Education: CJ Group operates a number of educational institutions in Korea.
CJ Group is a major force in the South Korean economy, and its businesses have a significant impact on the lives of Koreans, the group is also increasingly active internationally, and its products and services are becoming more popular around the world.
CJ Groupg is leaping forward as a global food & bio company through endless challenges & innovation, the company aims to practice consumer-oriented management with the DNA of change and innovation and transform itself into a global lifestyle company that can create health, joy, and convenience.
CJ Cheiljedang - Beksul - Packaging for Beksul organic spaghetti
CJ Cheiljedang - Petitzel - Packaging for a new range of puddings & fruit yogurts
CJ Cheiljedang - Micho Premix (Japan) - Packaging for Micho premix beauty drink enriched with collagen
CJ Cheiljedang - Beksul Light Sugar - Packaging for powder sugar, LOW Gi19 & Low-Calorie Sugar
