한식박스 - Packaging design for a meal kit destined for foreigners living in Korea_Selected version


CHALLENGE: introducing the fresh face of Hansik Meal Box (한식박스)! Hansik is excited to unveil their rebrand and packaging, designed to bring the vibrant flavors of Korean cuisine to everyone, from curious beginners to culinary masters foreigners living in Korea.

PACKAGING:
the redesigned packaging is a visual feast!, each box showcases a mouthwatering picture of the dish, instantly transporting you to the heart of Korean cuisine, a colorful emblem acts as your guide, indicating the difficulty level, perfect for beginners, adventurous intermediates, or seasoned cooks.
Authenticity at every step, I prioritize authenticity in every detail, each box proudly displays the dish's name in Korean, followed by its English translation, catering to the foreign audience in Korea.
Below the titles lies a rich description, including the historical period and region of origin, alongside the key ingredients that bring the dish to life.
Unveiling the wonders of Korean cuisine, with Hansik Meal Box, embark on a delicious journey through Korean cuisine, Hansik new packaging is as inviting as the flavors within, making it easier than ever to explore the wonders of Korean cooking at home, no matter your skill level.

한식박스 - Branding for a meal kit destined for foreigners living in Korea_Selected version


BRANDING: a touch of Korean charm, the new branding embraces Korean warmth and authenticity.
The logo features "한식박스" in a charming handwritten font, nestled within a sleek black emblem, alongside it, "Meal Kit" and "Hansik" are presented in a modern serif font, creating a harmonious blend of tradition and contemporary style.
Packaging design for a meal kit destined for foreigners living in Korea_Selected version
Unveiling a new Hansik meal box range of authentic Korean flavors, beautifully delivered, destined for foreigners living in Korea, introducing the fresh face of Hansik Meal Box (한식박스)!

CONTEXT: Hansik Meal Box is a subscription service that delivers Korean meal kits to your doorstep, each kit contains all of the ingredients & instructions you need to make a delicious authentic Korean meal at home.
Hansik Meal Box is a great way to try new Korean dishes and learn about Korean cuisine, the kits are also a convenient and affordable way to enjoy a healthy and home-cooked meal.

Here are some of the different types of Hansik Meal Box kits that are available:
- Beginner: these kits are perfect for people who are new to Korean cuisine, they come with easy-to-follow instructions and basic ingredients.
- Intermediate: these kits are for people who have some experience cooking Korean food. They come with more challenging recipes and a wider variety of ingredients.
- Advanced: these kits are for experienced Korean cooks, they come with complex recipes and authentic ingredients.

Hansik Meal Box is a great way to experience Korean cuisine at home.
With their convenient kits and variety of options, there's something for everyone.

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