Neurin Maeul 느린마을 (Slow village) - Branding based on pictorial techniques based on mountains, rivers, and soil, and the black & white photographs were used as graphic motifs to express the flow of time
BRANDING: Neurin Maeul, a village whispered in ink, where nature breathes and time unfolds like a gentle scroll, Neurin Maeul brand is a brushstroke, a haiku painted in black on white, here, the slow caress of tradition meets the patient rhythm of a village cradled by mountains and rivers.
The triangles ink brush lines represent the mountains, the wavy ink brush lines represent the river and the ink brush dots represent the soil, all together those 3 inks hand drawings create a symbol overhanging the slogan "Enjoy Slowly, Human scale brew", t's a call to slow down, to savor the moment, a reminder of the simple life so cherished in Korean culture.
The natural ink aesthetic reinforces this message, pure, unadorned, reflecting the authenticity of Neurin Maeul's craft.
Uncap a bottle, and let the artistry unfold. Each sip whispers of nostalgia, a yearning for simpler times where life unfolded at the pace of the seasons. Neurin Maeul is more than a drink; it's a portal to a slower, more mindful way of being.
The triangles ink brush lines represent the mountains, the wavy ink brush lines represent the river and the ink brush dots represent the soil, all together those 3 inks hand drawings create a symbol overhanging the slogan "Enjoy Slowly, Human scale brew", t's a call to slow down, to savor the moment, a reminder of the simple life so cherished in Korean culture.
The natural ink aesthetic reinforces this message, pure, unadorned, reflecting the authenticity of Neurin Maeul's craft.
Uncap a bottle, and let the artistry unfold. Each sip whispers of nostalgia, a yearning for simpler times where life unfolded at the pace of the seasons. Neurin Maeul is more than a drink; it's a portal to a slower, more mindful way of being.
Neurin Maeul 느린마을 (Slow village) - Branding based on pictorial techniques based on mountains, rivers, and soil, and the black & white photographs were used as graphic motifs to express the flow of time
Neurin Maeul 느린마을 (Slow village) - Makgeolli, fruits soju & club soju packaging
MAKGEOLLI PACKAGING: the packaging design for 느린마을 (Neurin Maeul) makgeolli is simple and elegant, reflecting the brand's values of authenticity and tradition.
The bottle is made of clear plastic, allowing the viewer to see the cloudy white liquid inside, the label is simple and understated, with a semi-transparent background sliver and impactful green logo.
The brand name is written in a traditional Korean font, and the label also includes information about the makgeolli's ingredients and brewing process.
The overall design of the packaging is intended to evoke a sense of nostalgia and rural charm, it is a reminder of the slow and simple way of life that is often associated with traditional Korean culture.
SOJU PACKAGING: the overall design of the soju packaging is intended to be both traditional and modern, it is a reminder of the long history of soju in Korea, but it also has a contemporary look that will appeal to modern consumers.
DESIGN CONSIDERATIONS: the packaging design for 느린마을 makgeolli & soju has been praised for its simplicity, elegance, & authenticity, it is a successful example of how packaging can be used to communicate a brand's values and identity.
Overall, the packaging design for 느린마을 makgeolli and soju is both beautiful and functional, it effectively communicates the brand's values of authenticity, tradition, and quality.
The bottle is made of clear plastic, allowing the viewer to see the cloudy white liquid inside, the label is simple and understated, with a semi-transparent background sliver and impactful green logo.
The brand name is written in a traditional Korean font, and the label also includes information about the makgeolli's ingredients and brewing process.
The overall design of the packaging is intended to evoke a sense of nostalgia and rural charm, it is a reminder of the slow and simple way of life that is often associated with traditional Korean culture.
SOJU PACKAGING: the overall design of the soju packaging is intended to be both traditional and modern, it is a reminder of the long history of soju in Korea, but it also has a contemporary look that will appeal to modern consumers.
DESIGN CONSIDERATIONS: the packaging design for 느린마을 makgeolli & soju has been praised for its simplicity, elegance, & authenticity, it is a successful example of how packaging can be used to communicate a brand's values and identity.
Overall, the packaging design for 느린마을 makgeolli and soju is both beautiful and functional, it effectively communicates the brand's values of authenticity, tradition, and quality.
Neurin Maeul 느린마을 (Slow village) - Corporate design with new business cards and shopping bag
Neurin Maeul 느린마을 (Slow village) - Where nature breathes, where time flows slowly, a slow-growing liquor of a slow village that embraces the passage of time & holds nature in mountains, rivers & soil, a slow-growing village where time is made from natural ingredients
CONTEXT: 느린마을 (Neurin Maeul) is a brand of Korean makgeolli, a type of rice wine, 느린마을 is made by Baesangmyeonju Co., Ltd., which is a subsidiary of Koonsoondang, a well-known Korean liquor company.
느린마을 is made with Korean-grown rice and traditional brewing methods, the makgeolli is aged for at least three months, and it has a clean, refreshing taste with a slightly sweet and tart finish, 느린마을 is available in a variety of flavors, including original, blueberry, and pomegranate.
느린마을 is a popular brand of makgeolli in Korea, and it has also won awards internationally, in 2016, 느린마을 won a gold medal at the World Spirits Competition in San Francisco.
느린마을 is made with Korean-grown rice and traditional brewing methods, the makgeolli is aged for at least three months, and it has a clean, refreshing taste with a slightly sweet and tart finish, 느린마을 is available in a variety of flavors, including original, blueberry, and pomegranate.
느린마을 is a popular brand of makgeolli in Korea, and it has also won awards internationally, in 2016, 느린마을 won a gold medal at the World Spirits Competition in San Francisco.
Neurin Maeul 느린마을 (Slow village) - 2024.08.29(목) 느린마을양조장 대학로점이 성황리 오픈하였습니다. 느린마을양조장 대학로점에 방문하시면, 느린마을양조장에서 맛볼 수 있는 술과 다양한 음식을 즐기실 수 있습니다.
Neurin Maeul 느린마을 (Slow village) - 2024.08.29(목) 느린마을양조장 대학로점이 성황리 오픈하였습니다. 느린마을양조장 대학로점에 방문하시면, 느린마을양조장에서 맛볼 수 있는 술과 다양한 음식을 즐기실 수 있습니다.
Neurin Maeul 느린마을 (Slow village) - 느린마을양조장 교대점은 서울교대와 다양한 법조인들이 활동하는 교대역 상권의 골목에 자리 잡았습니다. 새로 지어진 신축건물의 깔끔한 외관과 2층 단독 출입구를 이용할 수 있으며, 넓은 실내 공간과 화장실등 환경이 쾌적합니다. 매장에 들어서면 보이는 큼직한 양조장과 2층 맞은편 공원을 내려다 보는 시원한 전망 또한 교대점의 자랑거리입니다. 인근 직장인들의 쉼터가 되어주는 장안어린이 공원이 바로앞에 위치한 도심속 양조장에서 매장에서 직접 빚은 수제 막걸리와 함께 맛있는 하루를 즐겨보시기 바랍니다.
Neurin Maeul 느린마을 (Slow village) - Corporate design with new business cards and shopping bag
Neurin Maeul 느린마을 (Slow village) - Branding based on pictorial techniques based on mountains, rivers, and soil, and the black & white photographs were used as graphic motifs to express the flow of time
